Archive for Medium Format
Hasselblad H4D-40 Wins TIPA Award for Best Medium Format D-System
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April 27, 2010
PRESS RELEASE
The H4D-40 with its breakthrough True Focus technology is selected as Best Medium Format D-System Camera by prestigious international TIPA committee.
For the second consecutive year, the Technical Image Press Association (TIPA) has selected a Hasselblad camera as Best Medium Format D-System. The new 40 megapixel H4D-40 and its groundbreaking True Focus with APL (Absolute Position Lock) was chosen for this esteemed award by editors of more than two dozen of the most well-respected photography magazines from around the world. Selection for the award was based on innovation, the use of leading-edge technology, design and ergonomics, ease-of-use as well as price/performance ratio.

In addition to its True Focus and APL technological innovations, “making auto-focus easier and more accurate for photo professionals,” TIPA noted that “The H4D series has been designed to meet the demands of high-end commercial photographers who require the ultimate in both image quality and performance.” Read More→
Pentax 645D Medium Format DSLR
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March 13, 2010 - Pentax announced the launch of their medium format DSLR camera, the 645D. The large 40MP Kodak CCD image sensor combined with the PRIME II image engine, the 645D is able to produce super high-quality images with rich gradations and true color reproduction while allowing fast data transfer speeds to the dual SD/SDHC memory cards.
The Pentax 645D is definitely a high-end camera with pro features and pro build quality but it comes at a pro price of around $10,000. Currently the 645D is only going to be available in Japan while Pentax determines its release in other markets.
Hasselblad Announces the H4D-40 Medium Format DSLR
Posted by: | CommentsFeb 4, 2010 – Hasselblad announced their new H4D-40 medium format DSLR camera that’s intended for high-end 35mm photographers. Built on the successful H3D-II series, the H4D-40 adds faster capture rates, higher ISO ratings, up to 4 minute exposure times and the new True Focus feature. The 40MP CCD sensor measures 33×44mm and provides almost twice the capture area of the largest 35mm DSLR sensors.
Most high-end photographers understand the advantages of medium format systems over smaller 35mm DSLRs. It’s more than just mega-pixels, you also get superior image quality in color, detail and clarity and the larger H systems provide considerably shallower depth of field range, making it much easier to utilize selective focus for creative effect.
Features such as new low noise color filters of the H4D-40’s sensor and the high performance HC/HCD lens line, provide the basis for increased clarity and increased depth of field. The Hasselblad Natural Color Solution (HNCS) achieves consistent color reproduction using a single color profile, and digital lens correction (DAC), perfects each image captured through the HC/HCD lenses, by removing any trace of distortion, vignetting, or chromatic aberrations.
The H4D-40 is available for immediate shipping and costs $19,995 for the camera body, viewfinder and 60mm lens.
The New H4D-60 From Hasselblad
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Sep 27, 2009 - Hasselblad introduced a new line of high-end pro DSLR cameras. The H4D-60 is the first of the H4D series cameras to be released. It was built on the successful H3D platform and features a 60MP medium format sensor with their new True Focus and Absolute Position Lock technologies for true, accurate focusing throughout the image. This camera is not for everyone though. If you’re a high-end commercial photographer who requires the ultimate in image quality and performance and you have about $42,500 to spend, then give the new H4D-60 a look.

Certified Pre-Owned Products from Hasselblad
Posted by: | CommentsAug 23, 2009 - Hasselblad sent out an email this week with a pdf listing of deeply discounted Pre-owned products. Stock is limited so if you’re interested in anything you’ll need to act fast. Click here to download
the pdf.
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Hasselblad USA Offers Huge Savings on Certified Pre-Owned Products
Posted by: | CommentsMay 19, 2009 - Hasselblad USA sent out an email offering huge savings on Certified Pre-Owned (CPO) products. Check out the below pdf price list for all of the great deals but hurry, quantities are limited so contact your Hasselblad Authorized Reseller to secure inventory. All products include a six month warranty.







