Archive for Lenses
Nikon’s Latest Glass – AF-S NIKKOR 85mm f/1.8G
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January 7, 2012 – PRESS SUMMARY – Nikon Corporation announced the release of the AF-S NIKKOR 85mm f/1.8G, a fast, medium-telephoto fixed focal length lens with a focal length of 85 mm and a maximum aperture of f/1.8 compatible with the Nikon FX-format.
The AF-S NIKKOR 85mm f/1.8G is the new addition to the FX-format lens lineup. It utilizes an all new optical design allowing users to enjoy shooting portraits with pleasing blur characteristics only possible through fixed focal length lenses. Even with a fast maximum aperture of f/1.8, the AF-S NIKKOR 85mm f/1.8G is very lightweight at roughly 350 g, allowing users to easily carry their camera around with this lens mounted. The Silent Wave Motor (SWM) ensures not only quiet autofocus operations, but also makes autofocus shooting possible when the lens is used with entry-level Nikon DX-format digital-SLR cameras such as the D5100 and D3100, which are not equipped with an autofocus drive motor.

Canon Introduces Two PL-Mount Digital Cine Zoom Lenses
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April 14, 2011 – PRESS SUMMARY - Canon U.S.A., Inc., introduced two advanced-design PL-mount lenses that address the emerging 4K production standards. Designated as the Canon FK14.5-60 wide-angle cine zoom and the Canon FK30-300 telephoto cine zoom, these precision-matched lenses incorporate breakthrough Canon optical designs that simultaneously optimize and enhance multiple imaging attributes while minimizing optical aberrations and distortions. Both lenses are also more compact and lightweight than contemporary PL-mount lenses and both feature a totally new Canon optical design that virtually eliminates focus breathing. As digital cinematography continues to accelerate for theatrical motion pictures, TV movies, episodic dramas, commercials, and other forms of digital high-resolution production, professionals will require the very best in performance and image quality. By already performing in accordance with emerging 4K production image format standards, both of the new Canon PL-mount cine zoom lenses inherently ensure the very highest performance in contemporary 2K and HD digital motion imaging.
Review: Holga HL-N Lens for Nikon DSLR Cameras
Posted by: | CommentsI am a sucker when it comes to darn near anything retro. Old cars, older video games, bad sci-fi movies from the 80s, and vintage photos are all on that list of things that will stop me in my tracks too take a moment and enjoy. For this article, I’m focusing on my love of old photos. There is something about a grainy, scratched, vignetted, and overall imperfect photo from the past that really floats my boat. Perhaps this is why so many of my photos are trying to replicate aspects of this retro look.
The camera that tends to be the culprit of growing retro style photo popularity is the Holga film cameras. These are cheap plastic cameras that take some great photos with vignettes, light leaks, multiple exposures, and so much more. The issue is that you always had to buy these “toy” camera bodies and film to enjoy the Holga effect. That is until recently!
Holga has released two lenses that are specifically made to fit the Nikon and Cannon DSLRs. The HL-N is, obviously, for the Nikon while the HL-C fits a Cannon. These lenses promise great Holga effects with the convenience of your digital camera. When I heard about this, I immediately jumped all over the opportunity to snag the HL-N and take it for a spin.
When I received the box with my HL-N, the first thing I noticed was how extremely light the box was. I have ordered small Lego sets that weighed more than this. The reason for this lightness is due to the Holga lens being made out of plastic with the exception of the small front piece of glass. There are a few holes drilled out on the back to send the image to the sensor, but that is it. Even the part that mounts to your cameral is plastic. This truly brings the toy camera feel right to the DSLR world. Read More→
Two New Telephoto Lenses from Canon
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Feb 11, 2011 – PRESS SUMMARY - Canon U.S.A., Inc., announced two new versions of its popular Image Stabilizer (IS) super-telephoto lenses. The EF 600mm f/4L IS II USM and EF 500mm f/4L IS II USM super-telephoto lenses deliver incredible image quality at all apertures for professional photographers and filmmakers. It has been 11 years since Canon initially introduced its Image Stabilized 500mm and 600mm lenses and in that time the Company has listened to feedback from professionals and worked to implement their most desired enhancements. Replacing the current EF 500mm f/4L and EF 600mm f/4L IS lenses, both the new EF 600mm f/4L IS II USM and new EF 500mm f/4L IS II USM have experienced a drastic weight reduction making them lighter and more durable than their predecessors. Both lenses also achieve a higher level of image quality through the incorporation of two fluorite optical lens elements which help to minimize chromatic aberration and eliminate color blurring around the edges of the subject. Both new lenses offer improved Image Stabilization, providing the equivalent shutter speed of approximately four steps faster in addition to enhanced durability and operability through thoroughly re-designed optical and mechanical components.

Canon EOS Rebel T3i and EOS Rebel T3 DSLR Cameras
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Feb 8, 2011 – PRESS SUMMARY - Canon U.S.A., Inc., a leader in digital imaging, announced the EOS Rebel T3i and EOS Rebel T3 Digital SLR Cameras, providing numerous intelligent high-end features at attractive price points. Complementing the award-winning EOS Rebel T2i DSLR, the EOS Rebel T3i, Canon’s new flagship Rebel, offers fun and easy-to-use features for beginning photographers, and the EOS Rebel T3 provides a more attractively priced option for those looking to experience the pleasure of shooting with a DSLR camera. For the young enthusiast learning photography or the adult looking to learn more, Canon’s new Feature Guide instruction will walk Rebel T3i users through functions and provide recommendations for various settings, a great hands-on learning tool. Point-and-Shoot users looking to step-up to a DSLR will enjoy the T3i camera’s Scene Intelligent Auto mode, the most intuitive automatic camera mode available in a Canon Rebel camera to date, providing complete scene analysis and optimized settings. One of the most sought-after and requested features for a DSLR camera is now part of the new EOS Rebel T3i, Canon’s three-inch Vari-Angle Clear View LCD screen, ideal for properly composing those difficult overhead shots. Comfortable, lightweight and affordable, Canon’s new EOS Rebel T3 is a great camera to welcome users to the world of DSLR photography.

Lensbaby Composer with Tilt Transformer for Micro Four Thirds Cameras
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Sept 24, 2010 – PRESS SUMMARY - Lensbaby announces the newest addition to the Lensbaby Creative Effects camera products line-up, the Composer® with Tilt Transformer™ available immediately for Panasonic Lumix™ G Micro System and Olympus PEN® digital cameras and in Q4 2010 for Sony® α NEX cameras.

Two New NIKKOR Pro-Level Lenses Added to the Lineup
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Sept 15, 2010 – PRESS SUMMARY - Nikon Inc. announced the addition of two new pro level lenses to the legendary NIKKOR line. The new AF-S NIKKOR 35mm f/1.4G and AF-S NIKKOR 200mm f/2G ED VR II lenses deliver the performance, reliability and stunning image quality that photographers come to expect in a NIKKOR lens. The 35mm f/1.4 and 200mm f/2 VR II produce sharp results with excellent clarity and color reproduction whether capturing still images or recording HD video. With the addition of these two lenses, Nikon has introduced a total of nine new NIKKOR lenses in 2010, reinforcing Nikon’s role as the world leader in optics.
Exclusive core NIKKOR technologies play a fundamental role in the design of these two new lenses, and both feature Nikon’s exclusive Silent Wave Motor (SWM) technology for quiet, fast and accurate autofocus performance. The optical construction of each lens utilizes Nikon’s proprietary Nano-Crystal Coat to minimize flare – both internally as well as from backlit subjects. Further ensuring exceptional image integrity is Nikon’s Super Integrated Coating (SIC) for color consistency and reduced flaring. Each lens also incorporates a nine blade diaphragm, to help achieve a dramatic separation between subject and background with a natural out of focus area (bokeh) coveted by today’s image-makers. Read More→
Buy a Hasselblad H4D-40 and Get 25% Off a Lens of Your Choice
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Sept 4, 2010 – Hasselblad is running a great promotion. If you purchase an H4D-40 (either as a 80mm kit or a standalone camera) between now and September 30, 2010, they’ll give you 25% off any one Hasselblad lens of your choice.

Go to http://www.hasselbladusa.com/25-off to find out how to take advantage of this limited offer.
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Canon’s New Professional L-Series EF Lenses and Accessories
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Aug 26, 2010 – PRESS SUMMARY - Canon U.S.A., Inc., a leader in digital imaging, rounds out its Summer product introductions with four new L-series lenses and two new accessory extenders for professionals and advanced amateurs. Leading the introductions, the EF 8-15mm f/4L Fisheye USM lens is the world’s widest fisheye zoom lens, providing professional photographers and cinematographers with a unique optical tool for capturing 180˚ angle-of-view shots on all EOS Digital SLR cameras. Photographers looking for a broad focal length range with excellent image quality will enjoy the Company’s first L-series 70-300mm telephoto zoom lens, the new EF 70-300mm f/4.5-5.6L IS USM lens, delivering outstanding sharpness, contrast and color fidelity in a compact, lightweight form factor. Canon is introducing two new versions of its popular super telephoto lenses, the new EF 300mm f/2.8L IS II USM and EF 400mm f/2.8L IS II USM super-telephoto lenses delivering incredible image quality at all apertures for professional photojournalists, sports and wildlife photographers. For professionals and advanced amateurs looking to push their L-series Canon telephotos to the limit, the Company is proud to upgrade its two popular extenders with the new Canon Extender EF 1.4x III and Extender EF 2x III for additional telephoto reach and exceptional clarity. Photographers will immediately notice that the latest Canon L-series telephoto lenses and extenders have a more neutral white tone compared to earlier models. This new shade of white will be used with all L-series telephoto lenses and extenders beginning in the second half of 2010. The introductions of these Canon lenses have been timed with Canon’s latest camera introduction, the Canon EOS 60D Digital SLR camera, designed for advanced amateurs and emerging professional photographers.

NIKKOR Announces Four New Lenses
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Aug 19, 2010 – PRESS SUMMARY - Nikon Inc. announced four new lenses to the legendary NIKKOR line to meet the needs of all types of photographers, from those looking for the ideal lens for capturing memories of the school play to pro glass that captures client work in the studio. The new AF-S DX 55-300mm f/4.5-5.6G ED VR, AF-S 28-300mm f/3.5-5.6G ED VR, AF-S 24-120mm f/4G ED VR and AF-S 85mm f/1.4G deliver the optical excellence and stunning image quality that consumers have become accustomed to with AF-S NIKKOR lenses. Nikon’s optical engineering experience and devotion to extraordinary standards of excellence have contributed to the strength and legend of the NIKKOR brand. With the addition of these four lenses, 2010 has seen the introduction of a total of seven new NIKKOR lenses, reinforcing Nikon’s role as the world leader in optics.






