Archive for Social Media

Shutterfly.com LogoMay 22, 2010 – Here’s something that all of you 400 million + Facebook users may be interested in. Shutterfly, the #1 photo book provider, announced the integration of its Simple Path photo book creation experience with Facebook, allowing users to access their photos and their friend’s photos to create premium quality photo books in minutes.

Shutterfly Simple Path Photo Book

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March 12, 2010

PRESS RELEASE

iStockphoto Creates a Collection of Free Stock Images for Google’s Blogger Template Designer

CALGARY, Alberta–iStockphoto®, the world’s busiest online stock image marketplace, today announced a new collection of images and illustrations available free of charge to Google Blogger users as part of the new Blogger™ Template Designer.

Blogger is the leading blogging product in the world with hundreds of millions of page views per day and millions of active bloggers. The Blogger Template Designer makes it simple for bloggers to express themselves through unique and beautiful web design. It’s easy to choose a base template, customize the background image, and modify the layout to create a professional site on the web. Users can access the iStock image collection directly from the Blogger Template Designer. There they will find a diverse collection of free images from iStockphoto. With just a few clicks, people can add punch and personality to their blogs. Read More→

Categories : Social Media
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Feb 14, 2010 - Probably the biggest buzz going around the web this week was the announcement of Google Buzz. It’s been a trending topic on twitter and all of the tech blogs have been talking about it. So what exactly is Google Buzz?

Buzz is a new product from Google that integrates social networking into Gmail. If you’re familiar with twitter, FriendFeed and Facebook then you’ll see some similarities in this product. Rather than going out and finding people to “follow” or “friend”, Buzz does it for you by automatically following the people you email and chat with the most. You can make your posts public or private and you can easily integrate your twitter feed, photos from Picassa and Flickr, videos on YouTube and share your Google Reader subscriptions.

When new posts and comments are added, they pop in automatically so there is no need to refresh the screen. When comments are made to your posts they’re sent to your Gmail inbox so it’s easy to keep the conversation going. Buzz will even make recommendations of interesting posts and weed out the ones you may not be interested in. Read More→

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FACEBOOK-LOGOIn today’s competitive world, it’s becoming harder and harder to get the attention of our prospective clients. Advertising is everywhere, and the consumer has become immune to traditional marketing methods. To get that needed attention we have to think outside the box and try new things. Many companies have found success using social networking sites like Twitter and Facebook, gaining exposure for their brands through relationship building. On the other hand, many companies have failed by trying to “sell” through social networks, missing the whole point of being “social”.

A great example of thinking outside the box was in a recent social media campaign from IKEA. Their ad agency, Forsman & Bodenfors, created the concept of tying photos from IKEA’s showroom catalog to a store manager’s Facebook profile, drawing fans in through a giveaway promotion. Read More→

Dec 31, 2009 - The team from Beyond Search, the research arm of Arnold Information Technology, conducted a survey of business professionals, interviewed more than 30 business writers, and compiled supplementary research to provide a wealth of data about the implications of social networks for organizations and professionals. The team analyzed the information focused on social networks and distilled its research into the top ten trends leading into 2010.

Most of their research shows trends that would be relevant to larger businesses, but there are a few that pertain to small businesses including photographers. Here are a few of my thoughts and you can read the full Press Release below. Read More→

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