How many of us professionals forget that our strobes have a “ZOOM” feature? Zoom is normally set too automatic and will focus the strobe beam of light based on the lens “Zoom” setting.
Example: If we’re using a 24-70 lens and have it zoomed out to 24mm your flash would automatically fire a beam of light broad enough to encompass the entire frame. Now if we take the same picture and zoom in with lens to 70mm our strobe will focus that same beam of light to only strike the area which is now framed within the camera. This process saves flash power and overall works great! Read More→