Archive for Social Media
Have you ever typed a comment on someone’s Facebook profile or business page only to realize after you hit the enter button that you made a huge typo? Who hasn’t!
In the past your only option to fix it was to delete and start again.
Well Facebook has finally addressed that problem by giving us the ability to edit our comments rather than rewriting them.
In this video I’ll show you how to edit a comment on Facebook without having to type the entire thing over again.
Here’s a cool little tip that I wanted to share with you.
Did you know you can schedule Facebook Page updates directly in Facebook without the need for a third party app?
1. Simply click in the Status Update dialog box and type your message, add a link, photo, or video as normal.
2. In the lower left of the window you will see a gray clock face, click it and the scheduler will appear.
3. Select your Year, Month, Day, Hour and even Minute then click Schedule.
Facebook now makes it easier to streamline your posting activities leaving you more time to interact with your communities.
Update: We put together a quick video tutorial for the Digital Photography Café show and wanted to share it here.
There’s no denying that in regards to social media, 2012 is all about Pinterest. Everybody seems to be racking their brains to find a way to make it work for them as a marketing tool. There has also been a lot of talk about copyright and the Pinterest terms and conditions so before you sign up you might what to check this article published recently on Mashable -http://mashable.com/2012/03/21/pinterest-copyright-legal-issues/. It is also worth noting that Pinterest have since updated their T&C’s which will go into effect for all users on April 6, 2012
One simple idea that I’ve seen is a competition in which participants aim to create a board in order to win a prize.
Create an inspirational Pinterest board (on your own account) that reflects the theme [insert theme]
The board must be named [Your competition title] and finished by [insert end date]
To enter your board share a link [via email/on your Facebook page/in the comments of a blog post]
We will choose the best board that reflects [insert theme] and the winner will receive [insert prize]
What you do
Follow all competition boards and creators.
Comment on pins you like that reflect your style (the theme for the competition should already reflect that anyway).
Share boards on other social media sites and your blog
During Digital Photography Café’s live WPPI 2012 coverage this past month, Joseph Cristina and I had the opportunity to chat with David Drum from H&H Color Lab about how they use Inbound Marketing to grown their business.
In the below video you’ll see a great presentation about Inbound Marketing from Social Media Sensi Georgia McCabe. She gives an overview of what exactly Inbound Marketing is and also demonstrates how H&H Color Lab uses it to build trust within the photography community.
We also stopped by H&H Color Lab’s booth to check out some of their latest products including their really cool custom printed iPhone cases.
Be sure to stop by their website at HHColorLab.com to check out all of their products and don’t forget to check out all of their great educational resources. You can also connect with them on Twitter and Facebook.
A couple of weeks ago I had the pleasure of hosting a social media Masterclass at The Societies annual photographic convention here in London. I shared a few social media marketing ideas, many of which I have published here. One idea that I’ll be using in the very near future (and that I shared in my talk) fits in nicely with Facebook’s announcement on Tuesday that Timeline will be rolled out to everyone in the next few weeks.
If you have been using timeline already you’ll no doubt have played around with different cover photos.
You’ll also might have come to the same realisation as I did that it’s not easy to find an image which fits neatly into the 850 x315 space.
Now imagine what Joe Public is trying to fit into that awkward space.
As photographers we have the wonderful advantage that not only can we shoot an image for that particular size but we can easily crop an image ready to fit.
However your share your clients images on Facebook try and include one that is cropped for the Timeline cover.
This week Trevor Current and Joseph Cristina talk about the value of a family portrait, Tweet Deck and Twitter User Galleries.
Grab a latte, pull up a chair and join us as we chat about the art and business of photography.
Connect with the Hosts:
We hope you enjoy the show and would appreciate any feedback you may have. You can submit your comments and questions through the Contact form on the Digital Photography Café website.
Podcast hosted by Rosh Sillars Photographer
This week’s show notes:
This week Rosh talks the next the generation of social media. Apple OS Lion (The Driven Business Podcast), Hashable, Google+, Tumblr and Rosh answers questions.
- Like us on Facebook (video updates)
- New Media Photographer Twitter @roshsillars
- Comment line: 64-newrosh – 1 (646 397 6741)
- Email New Media Photographer
When I started my business, I knew that I wanted to photograph high school seniors. My biggest hurdle was finding seniors when I started. Being a transplant to my town, I did not know many parents of high school students. Where to start? My website was not ranking high enough on Google for clients to find me. My senior portfolio was slim since I was just starting out. I decided that print or yearbook advertising may not be the right avenue. I decided my best bet was a two month Facebook ad looking for senior models from four local high schools. I created my ad to target a specific segment from those schools: 16-17 year-old girls. I opted to try this as a test and only spend $100 to see if it was a success. After I hit my $100 limit, I had a few inquiries and one student that was ready to model for me.
I offered my senior model two sessions, one in the spring and one in the fall. Being a “model” included some bonuses. A discounted session fee, referral cards and a discount for every student she referred. I also made it a point to have her post watermarked images on her Facebook page. Read More→
Are you a young photographer trying to promote your name? Or perhaps you are a veteran professional looking to expand your marketing base. Either way there are several social media sites that can be used to promote your photography
Facebook is more than a site for you to connect with long-lost friends. It is also a powerful marketing tool. Set up a page specifically to promote your photos, not your personal profile page. People can become a ‘Fan’ of your page by ‘Liking’ it and can interact with you through the Wall feature. Whenever you post a comment or new photos anyone who is a fan will see these updates.
Post your photos individually and on thematic albums. Always be consistent in updating your page but don’t overload it on a daily basis, you want to keep your fans interested and surprised. Ask them for feedback to increase the interaction between you, your photos and your ‘Fans’.
Twitter is a social networking site that allows users to post 140 character updates, called tweets. With a Twitter profile you choose which user tweets to follow. You can tell people about new projects, upcoming exhibitions or simply share a photography tip of the day, making you an online expert source.