Archive for Social Media
Marketing Campaigns for Photographers – Facebook Timeline Cover
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A couple of weeks ago I had the pleasure of hosting a social media Masterclass at The Societies annual photographic convention here in London. I shared a few social media marketing ideas, many of which I have published here. One idea that I’ll be using in the very near future (and that I shared in my talk) fits in nicely with Facebook’s announcement on Tuesday that Timeline will be rolled out to everyone in the next few weeks.
If you have been using timeline already you’ll no doubt have played around with different cover photos.
You’ll also might have come to the same realisation as I did that it’s not easy to find an image which fits neatly into the 850 x315 space.
Now imagine what Joe Public is trying to fit into that awkward space.
As photographers we have the wonderful advantage that not only can we shoot an image for that particular size but we can easily crop an image ready to fit.
However your share your clients images on Facebook try and include one that is cropped for the Timeline cover.
What next?
Digital Photography Café – 017: Twitter User Galleries
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This week Trevor Current and Joseph Cristina talk about the value of a family portrait, Tweet Deck and Twitter User Galleries.
Grab a latte, pull up a chair and join us as we chat about the art and business of photography.
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Links:
Connect with the Hosts:
Trevor Current
Website: CurrentPhotographer.com
Twitter: @TrevorCurrent
Facebook: facebook.com/CurrentPhotographer
Joseph Cristina
Website: alluremm.com
Twitter: @JosephCristina
Facebook: facebook.com/alluremm
We hope you enjoy the show and would appreciate any feedback you may have. You can submit your comments and questions through the Contact form on the Digital Photography Café website.
Subscribe to the Digital Photography Café podcast in iTunes or from our RSS feed.
You can listen to this episode by clicking the play button below.
New Media Photographer Podcast 163 – The Next Generation of Social Media
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Podcast hosted by Rosh Sillars Photographer
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This week’s show notes:
This week Rosh talks the next the generation of social media. Apple OS Lion (The Driven Business Podcast), Hashable, Google+, Tumblr and Rosh answers questions.
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- Like us on Facebook (video updates)
- New Media Photographer Twitter @roshsillars
- Comment line: 64-newrosh – 1 (646 397 6741)
- Email New Media Photographer
Subscribe to New Media Photographer in iTunes or from our RSS feed.
You can listen to this episode by clicking the play button below.
Welcome to the Friday Business Challenge
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Hi everyone, I’m Robyn Mayne. I am a photographer and workshop facilitator in Sydney, Australia with a passion for working with other photographers to make their businesses the best they can be.
Welcome to the very first Business Challenge bought to you by CurrentPhotographer.com and Today is Different (that’s me). And can I just take this opportunity to say woohoo! I am super excited to be joining Trevor in bringing you The Challenge!
What is it?
Every Friday* for the next 7 weeks (yes 7! good things take time and work) we will provide you with 7 quick, easy (OK not always easy!) and practical steps on a topic relevant to your photography business.
Each Business Challenge is designed so it can be done 1 task per for 7 days, one a week or all at once.
*Note to Aussie readers: that’s Saturday for those of us “down under”.
The Challenge & the Reward
We want to see you succeed in your photography business. Participating in the 7 weeks of challenges will help you focus on taking action towards making your business the best it can be.
Sharing your experiences with others is also a great benefit to the community, so we want to hear from you. Tell us how you did with the weeks challenge in the comments below. In return we want to give you a little promotion (and who doesn’t want that?) Be sure to include links to your website, blog, Twitter profile, Facebook Page, LinkedIn and any other profile you’d like to share with the community.
We’ll select the best, most thought out comments to be featured in next weeks challenge along with a post on the Today Is Different blog. Just think of all those wonderful links you’ll get to help your SEO!
As an additional incentive we are offering you a chance to get one of your favorite photographs featured at the top of CurrentPhotographer.com. We’ll include your image, your name or company name along with your website url. When the graphic is clicked the viewer will be taken directly to your website. Nice way to get a little extra attention huh? Read More→
How to Build Your Senior Market With Facebook and Referrals: by Danielle Neil
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When I started my business, I knew that I wanted to photograph high school seniors. My biggest hurdle was finding seniors when I started. Being a transplant to my town, I did not know many parents of high school students. Where to start? My website was not ranking high enough on Google for clients to find me. My senior portfolio was slim since I was just starting out. I decided that print or yearbook advertising may not be the right avenue. I decided my best bet was a two month Facebook ad looking for senior models from four local high schools. I created my ad to target a specific segment from those schools: 16-17 year-old girls. I opted to try this as a test and only spend $100 to see if it was a success. After I hit my $100 limit, I had a few inquiries and one student that was ready to model for me.
I offered my senior model two sessions, one in the spring and one in the fall. Being a “model” included some bonuses. A discounted session fee, referral cards and a discount for every student she referred. I also made it a point to have her post watermarked images on her Facebook page. Read More→
Top 5 Social Media Sites To Promote Your Photography: by Mike Barbre
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Are you a young photographer trying to promote your name? Or perhaps you are a veteran professional looking to expand your marketing base. Either way there are several social media sites that can be used to promote your photography
Facebook
Facebook is more than a site for you to connect with long-lost friends. It is also a powerful marketing tool. Set up a page specifically to promote your photos, not your personal profile page. People can become a ‘Fan’ of your page by ‘Liking’ it and can interact with you through the Wall feature. Whenever you post a comment or new photos anyone who is a fan will see these updates.
Post your photos individually and on thematic albums. Always be consistent in updating your page but don’t overload it on a daily basis, you want to keep your fans interested and surprised. Ask them for feedback to increase the interaction between you, your photos and your ‘Fans’.
Twitter
Twitter is a social networking site that allows users to post 140 character updates, called tweets. With a Twitter profile you choose which user tweets to follow. You can tell people about new projects, upcoming exhibitions or simply share a photography tip of the day, making you an online expert source.
You can add your photos to Twitter through its companion site, TwitPic. As the URLs of TwitPic are short they are readily usable on Twitter. Recently there have been discussions on the Terms of Use of TwitPic who may be able to sell your pictures to a third-party without any credit to you, so make sure you read the Terms and Conditions carefully before sharing your images. Read More→
Starting a Photography Business: Part 33 – Foot in Mouth
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With social media only too eager to broadcast the ramblings that we have and let’s face it; a lot of us use social media for keeping a hand in for our business, without constantly tweeting business messages and links, maybe sometimes we don’t necessarily think too much about what we say when we stick a message out there. However that lack of thought can cause enormous problems at times.
Here in the UK on Friday, I’m sure that most of you will be aware that there was a royal wedding. Someone that I follow on Facebook made a comment about the wedding, it was on the anti-side of the royal wedding and though English, they completely misjudged the feeling of people in this country and amazingly, around the world. The torrent of messages disagreeing with her and some quite strongly worded ones flooded in from people worldwide.
Social media makes it so easy to put your thoughts out there without a filter; your filter becomes the people that react. The person I’m talking about is an author, and I was curious as to how many people she lost as followers and how many people just shrugged their shoulders. Read More→
Get Your Social Media 5 A Day
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A couple of weeks ago I shared my 45 minutes a day social media marketing campaign but of course there’s more than one way to skin a cat as they say.
Today’s marketing campaign for photographers is an à la carte approach sharing and a great way to keep tabs on all of your social media presences.
How it works
There are 25 suggestions here so aim to do 5 of these (one from each section) each day. Do this everyday and by the end of the working week you’ll have done all 25.
Customise
My suggestion are using Twitter, Facebook, LinkedIn, other people’s blogs and your own blog or website but you can of course adapt these to fit into your social media presence.
The Social Media Menu
- Follow someone that’s not already following you.
- Add someone to one of your lists and publicly share using an @mention
- Tweet and article from our archive
- Publicly welcome a new follower using the @mention
- RT an interesting message or link and add your own comment Read More→
Are You Getting Results with Your Photography Website?
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This week Joseph Cristina and I discuss best practices for professional photographers’ websites and give you a quick tip to get your Facebook News Feed back.
We get questions all the time from photographers asking about website solutions. “Should I use a content management system (CMS) or is a Flash template ok? Do I need a blog? What about music in my slide shows?” We’ll answer these questions and more and give you our recommendations to create a functional and professional looking website that gets results.
If you’re one of the 500 million plus Facebook users out there, you may have noticed a change to your News Feed. You have a bunch of Friends and follow a bunch of Facebook Pages, but why aren’t you seeing updates from them anymore? Well Facebook made a change to your settings and by default shows you updates from the friends and Pages you interact with the most. We give you a quick tip to get your News Feed back to the way it was before.
I hope you enjoy the information and if you have any questions about running a photography business in the new media age please let us know. You can leave a comment below or send a question through our Contact form and we’ll try and answer it next week.
Website-Best-Practices-041911.mp3
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Google +1… What it Means for Your Photography Business
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Google recently announced their new experimental project called the Google +1 Button. The +1 Button is similar to the Facebook Like button and will be seen on websites and in Google search results. +1ing a website, post, search result, ad, etc. will show its popularity to your Google community and the world and will most definitely help with SEO. If you want to get in on the +1 Button experiment you can register at the Google Experimental site.
If you’re not familiar with TrueTwit.com, it is a web based service that provides validation for Twitter followers. Those that sign up for the service will be able to verify “real” people form “bots” to help avoid Twitter spam.
Joseph Cristina from Allure Multimedia and I had a conversation about the Google +1 Button and TrueTwit.com. We speak on a regular basis about all kinds of photo industry topics as well as social media, website design and anything else that comes up. Just for fun we decided to record our conversation to share our thoughts of these services with the community. Our conversation lasted a little over 34 minutes so you’ll want to grab a cup of coffee 
I hope you enjoy it and feel free to leave your thoughts below.
TrevorCurrent-JosephCristina-Conversation-0411.mp3
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