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Archive for Social Media

Mar

Marketing Campaigns for Photographers – The Pinterest Competition

Posted by: Michael Shilling | Comments (0)

There’s no denying that in regards to social media, 2012 is all about Pinterest. Everybody seems to be racking their brains to find a way to make it work for them as a marketing tool. There has also been a lot of talk about copyright and the Pinterest terms and conditions so before you sign up you might what to check this article published recently on Mashable -http://mashable.com/2012/03/21/pinterest-copyright-legal-issues/. It is also worth noting that Pinterest have since updated their T&C’s which will go into effect for all users on April 6, 2012

One simple idea that I’ve seen is a competition in which participants aim to create a board in order to win a prize.

The Competition
Create an inspirational Pinterest board (on your own account) that reflects the theme [insert theme]

The board must be named [Your competition title] and finished by [insert end date]

To enter your board share a link [via email/on your Facebook page/in the comments of a blog post]

We will choose the best board that reflects [insert theme] and the winner will receive [insert prize]

What you do
Follow all competition boards and creators.

Comment on pins you like that reflect your style (the theme for the competition should already reflect that anyway).

Share boards on other social media sites and your blog

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Mar

H&H Color Lab: Tips to Grow Your Business Using Inbound Marketing

Posted by: Trevor Current | Comments (0)

During Digital Photography Café’s live WPPI 2012 coverage this past month, Joseph Cristina and I had the opportunity to chat with David Drum from H&H Color Lab about how they use Inbound Marketing to grown their business.

In the below video you’ll see a great presentation about Inbound Marketing from Social Media Sensi Georgia McCabe. She gives an overview of what exactly Inbound Marketing is and also demonstrates how H&H Color Lab uses it to build trust within the photography community.

We also stopped by H&H Color Lab’s booth to check out some of their latest products including their really cool custom printed iPhone cases.

Be sure to stop by their website at HHColorLab.com to check out all of their products and don’t forget to check out all of their great educational resources. You can also connect with them on Twitter and Facebook.

Categories : Business, Business, Social Media, Tips & Techniques

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Jan

Marketing Campaigns for Photographers – Facebook Timeline Cover

Posted by: Michael Shilling | Comments (0)

A couple of weeks ago I had the pleasure of hosting a social media Masterclass at The Societies annual photographic convention here in London. I shared a few social media marketing ideas, many of which I have published here. One idea that I’ll be using in the very near future (and that I shared in my talk) fits in nicely with Facebook’s announcement on Tuesday that Timeline will be rolled out to everyone in the next few weeks.

If you have been using timeline already you’ll no doubt have played around with different cover photos.
You’ll also might have come to the same realisation as I did that it’s not easy to find an image which fits neatly into the 850 x315 space.

Now imagine what Joe Public is trying to fit into that awkward space.

As photographers we have the wonderful advantage that not only can we shoot an image for that particular size but we can easily crop an image ready to fit.

However your share your clients images on Facebook try and include one that is cropped for the Timeline cover.

What next?

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Jul

New Media Photographer Podcast 163 – The Next Generation of Social Media

Posted by: Rosh Sillars | Comments (0)

Podcast hosted by Rosh Sillars Photographer

This week’s show notes:

This week Rosh talks the next the generation of social media. Apple OS Lion (The Driven Business Podcast), Hashable, Google+, Tumblr and Rosh answers questions.

Like us on Facebook (video updates)
New Media Photographer Twitter @roshsillars
Comment line: 64-newrosh – 1 (646 397 6741)
Email New Media Photographer

Subscribe to New Media Photographer in iTunes or from our RSS feed.
You can listen to this episode by clicking the play button below.

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Jul

Welcome to the Friday Business Challenge

Posted by: Trevor Current | Comments (5)

Hi everyone, I’m Robyn Mayne. I am a photographer and workshop facilitator in Sydney, Australia with a passion for working with other photographers to make their businesses the best they can be.

Welcome to the very first Business Challenge bought to you by CurrentPhotographer.com and Today is Different (that’s me). And can I just take this opportunity to say woohoo! I am super excited to be joining Trevor in bringing you The Challenge!

What is it?

Every Friday* for the next 7 weeks (yes 7! good things take time and work) we will provide you with 7 quick, easy (OK not always easy!) and practical steps on a topic relevant to your photography business.

Each Business Challenge is designed so it can be done 1 task per for 7 days, one a week or all at once.

*Note to Aussie readers: that’s Saturday for those of us “down under”.

The Challenge & the Reward

We want to see you succeed in your photography business. Participating in the 7 weeks of challenges will help you focus on taking action towards making your business the best it can be.

Sharing your experiences with others is also a great benefit to the community, so we want to hear from you. Tell us how you did with the weeks challenge in the comments below. In return we want to give you a little promotion (and who doesn’t want that?) Be sure to include links to your website, blog, Twitter profile, Facebook Page, LinkedIn and any other profile you’d like to share with the community.

We’ll select the best, most thought out comments to be featured in next weeks challenge along with a post on the Today Is Different blog. Just think of all those wonderful links you’ll get to help your SEO!

As an additional incentive we are offering you a chance to get one of your favorite photographs featured at the top of CurrentPhotographer.com. We’ll include your image, your name or company name along with your website url. When the graphic is clicked the viewer will be taken directly to your website. Nice way to get a little extra attention huh? Read More→

Categories : Business, Business, Friday Business Challenge, Guest Bloggers, Social Media, Tips & Techniques

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Jun

How to Build Your Senior Market With Facebook and Referrals: by Danielle Neil

Posted by: Trevor Current | Comments (1)

When I started my business, I knew that I wanted to photograph high school seniors. My biggest hurdle was finding seniors when I started. Being a transplant to my town, I did not know many parents of high school students. Where to start? My website was not ranking high enough on Google for clients to find me. My senior portfolio was slim since I was just starting out. I decided that print or yearbook advertising may not be the right avenue. I decided my best bet was a two month Facebook ad looking for senior models from four local high schools. I created my ad to target a specific segment from those schools: 16-17 year-old girls. I opted to try this as a test and only spend $100 to see if it was a success. After I hit my $100 limit, I had a few inquiries and one student that was ready to model for me.

I offered my senior model two sessions, one in the spring and one in the fall. Being a “model” included some bonuses. A discounted session fee, referral cards and a discount for every student she referred. I also made it a point to have her post watermarked images on her Facebook page. Read More→

Categories : Business, Business, Guest Bloggers, Social Media, Tips & Techniques

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