How Should I Keyword the WHY and HOW in My Images
This is the final installment of my series on how to keyword your images to increase your stock photography sales. All the suggestions I’ve made should be applied to your images, whether you’re a full-time stock photographer, an hobbyist who hasn’t taken the plunge into selling stock yet, or if you are managing an image library for your company, school, non-profit or group of any kind.
Today we will cover the why (concepts, emotions, actions and adjectives) and how (photographic techniques used) of your images.
If you’d like to read the whole guide to image keywording, start here: How Should I Keyword My Images.
However, if you’ve already read the first five parts and are dying to read the exciting conclusion, then let’s get to it.
The why of the images is often as important if not more important than the actual objects in the image. These keywords are generally describing why the people or object were worth photographing and, hence, worth buying.
For my own convenience, I’ve found that dividing the why into four distinct separate categories help me find more appropriate keywords. Having more discrete categories of keywords makes it easier keyword every element of the image.
I’ve divided the why into four categories: actions, concepts, emotions and adjectives.
- Actions: What’s happening in the image, whether it’s people or animals doing things, such as children eating or skipping, or an actions that is being depicted by objects, such as snow falling or raindrops splashing.
- Concepts: What’s the story of the image? Home security, achievement, globalization, or the roaring 20’s are just a couple examples.
- Emotions: What are the people feeling? Joy, love, apathy, and pride to name a couple.
- Adjectives: Important adjectives to describe the subjects of the image, such as red, shiny, expensive, bent or lazy.
Skimping on these keywords may very well mean missing out on marketing the most important part of the image–the story being told by the photo. Read More→