The digital age has definitely become a part of who I am, connected to the internet at every turn, but I am far from being an expert at any of it. Social networking, blogging, websites, etc. – I know a little about all of it, but that’s about it. If you’re similar to me in this way, then you can understand how difficult it was to go through the process of designing a totally new website. But I did it and am totally happy with the results (see for yourself here), so I thought it might be helpful to share some of what I learned with the other Jacks of all trades, but masters of none out there who plan to go through the same pain in the future.
You might be asking, “Why would someone who has been blogging for sometime now want to go through a total redesign?” That’s a great question and one that we should all address before actually going through with one. Jeremy Cowart was doing a website review for some of the folks at the Lifefinder Tour (Awesome – please go if you can) here in Minneapolis earlier in the year and the same thing kept coming up with each review – your website needed to reflect who you are as a photographer, not just the pictures you take. And it needed to do it quickly, because visitors are not going to stick around if they’re looking for something and you’re not showing it.
This hit me pretty square in the face being that my website was 100% my blog, which is primarily one picture a day and not one that interacted with the business I was trying to build (family and event photography). If my website was going to mean anything to helping my business grow, it was going to have to change. The decision was made.
Unfortunately, this decision to do a redesign was just the start of the hard work. The next step was to decide who I was as a photographer and how to brand myself. I had never done that before and had put little thought to it, but if your website was going to be you, a decision needed to be made of who you are! The first thing we see and think of for most businesses is their logo or a trademarked product, neither of which I had, so that was the starting point.
For a long period of time, I tried to come up with my own logo design, but as stated in the first paragraph, I am no expert at anything so this turned out to be a spinning wheel kind of thing and lasted much longer than intended. I finally contacted a designer who had put together some of my friends’ logos and worked with him to get one put together. The key, once again, was for the logo to represent who you are. I needed something simple, photo related, somewhat informal (no BOLD type) but unique. I think we hit pretty much on the head.