Knowing your customers and your market is important. And realizing that not everyone is your customer is even more important. Some people do not value photography and some people just may not value your photography. So how much time should you invest (or waste) trying to convince the wrong (fit for your business) people what you and your work are worth?

Are you more knowledgable of your “perceived” compeition than you are of your customers?

A great experience, an unmatched level of quality, and a dedicated level of customer service is sometimes all the marketing you will need.

“Connect” with your seniors by picking your head up, gettig out in the communtiy, and knowing your gear

How you project seniors in your photography and advertising can change the image they carry in their world and your image (both for good or bad).

Some great steps you can take to sabotage or stall your senior photography business…a recipe for NOT succeeding.

One “secret” to beautiful senior portraits is a professional makeup artists. It adds to the experience of the senior session, enhances the look of he images, and saves valuable time in post processing.

If you want to be successful with shooting senior guys the senior has to like the images…not just mom and dad.

In order to run a successful senior photography business you can’t just rely on ‘passion’ or being an ‘artist’ to survive. You have to be a professional business owner also.

There are several things to consider when making senior photography a major part of your portrait business. Take a good look at these three things and decide if you want your senior business to start being successful.

Seniors stand at a unique place in their life. College decisions, athletics, exams, SATs, peer pressure, insecurities, challenges, accomplishments, successes, fears, and relationships. There is something special and challenging about being trusted to try and capture all that…AND display it to a senior and their family, their peers, and across their social media stages.