Marketing Campaigns for Photographers – The Personal Trainer Promotional ImageBy
For portrait photographers gyms can be a good source of referrals but they are often overlooked. But if you think about it every yummy mummy wants to get back in shape after childbirth and gyms are often filled with young parents with a descent income.
Getting a gym to promote your services is fairly easy as they often need images of their staff and personal trainers for promotional purposes.
Approaching the gym
Offer a discounted or free photo-shoot which includes a set of images for each personal trainer and/or instructor. These can be in the form of digital files or even posters promoting their respective classes. In return the gym will promote your services to their clientele. This can be in the form of posters, flyers or even a special discount card for members.
As with the Gift Vouchers for Local Businesses the gym could use the vouchers as an incentive for membership sign up.
There is also the possibility of sharing databases or offering cross promotions.
You’ll want to be careful not to offer too much for free as there is also plenty of scope for B2B work.
As long as the gym you are working with is giving as much as they get then it could be the start of a beautiful relationship!
I divide my time between being a photographer, retoucher, photography blogger and podcaster. Deep down I like to consider myself a portrait photographer and in my short 10 ten years in the business I’ve taken over 100,000 people’s studio portraits. When I’m not taking pictures I’m writing about it, most of my rambles can be found daily at http://photocreative365.com.
Photo Credit: © 2010 Michael Shilling
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