Firstly I have to put my hands up and admit one thing. I have been a Canon 5Dmk2 owner since its release and I still haven’t shot a frame of video with it. There are two reasons for this:
- I’m not a videographer and I wouldn’t pretend to be otherwise
- If I got interested in video then it would consume more hours in the day than already exist and I certainly don’t have time for that. Unfortunately my idea of creating an 8th day in the week is still under development.
This poses quite a problem as I love the idea of using video to promote my business. Webcams are fine enough, but really what I want to communicate can’t be done with me sitting in front of my computer.
What I want is the ability to create and edit short videos whilst on location and be able to upload and them easily.
Then I came to the realisation that I can achieve all this with my iPhone (or any other smart phone to be fair).
What sort of content should you create?
Let’s face it you’re not going to be filming a remake of Ben-Hur on your phone. The quality isn’t going to be amazing so think about what sort of content is passably at that quality.
Behind the scenes videos – We have talked about these in the past (Creating a Viral Video) but you could also shoot very quick 30 second clips that are a bit more of a taster than a full video. Most of your clips will be behind the scenes style videos.