Mobile devices such as smartphones and tablets are everywhere. We all have them, and we use them everyday (all day). Your clients and prospects are using these devices as well. Brides are sitting on the couch watching TV and searching for their florist, reception hall, and yes, even their wedding photographer.
This is not news, but if you have an old Flash powered website you already know it won’t display or function properly on iOS devices, and performance is sketchy at best on Android and Windows Phone devices. So if those Brides are searching for a wedding photographer and your site doesn’t display, they will move on to your competitor who has a mobile-friendly website.
Google and the other search engines see the value in mobile-friendly websites as well. In fact, Google has been pushing for the use of “responsive design” for quite some time now. They have even stated that they prefer a responsive website as opposed to a separate mobile website, as this helps them assign authority to one site only rather than having to choose between the two. Read More→