There’s no denying that in regards to social media, 2012 is all about Pinterest. Everybody seems to be racking their brains to find a way to make it work for them as a marketing tool. There has also been a lot of talk about copyright and the Pinterest terms and conditions so before you sign up you might what to check this article published recently on Mashable –http://mashable.com/2012/03/21/pinterest-copyright-legal-issues/. It is also worth noting that Pinterest have since updated their T&C’s which will go into effect for all users on April 6, 2012
One simple idea that I’ve seen is a competition in which participants aim to create a board in order to win a prize.
Create an inspirational Pinterest board (on your own account) that reflects the theme [insert theme]
The board must be named [Your competition title] and finished by [insert end date]
To enter your board share a link [via email/on your Facebook page/in the comments of a blog post]
We will choose the best board that reflects [insert theme] and the winner will receive [insert prize]
What you do
Follow all competition boards and creators.
Comment on pins you like that reflect your style (the theme for the competition should already reflect that anyway).
Share boards on other social media sites and your blog
What you get
This marketing campaign is really about backing up your style and your brand. You might get a few more followers but the aim is to embrace the social element of Pinterest and not to just spend all day shamelessly pinning your own photos.
It is also a good marketing campaign for photographers worried by those pesky terms and conditions as you don’t have to share your images or infringe on anyone else’s copyright.
If you’d like to see what I’ve been up to on Pinterest so far then you can find me at http://pinterest.com/memorygate/
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Michael has been working as a photographer for the last ten years. In that time he has shot over 100,000 peoples’ portraits and worked in four different continents. In 2001 Michael graduated with a degree in photography from Manchester Metropolitan University.