May 22. 2010 – Olympus created an innovative advertising campaign where they use augmented reality to give the user a virtual 3D product experience with the PEN E-PL1. In the June print issue of Wired and the July print issue of Popular Photography, you will find an augmented reality tip-in card shaped like the Olympus PEN (actual size). The camera card peels off the insert and serves as a marker for use in front of a webcam. Simple instructions for the demo are included and direct users to the Olympus augmented
reality site.
The augmented reality demo experience enables you to see how simple and innovative this new hybrid camera really is by allowing you to virtually test-drive the PEN. The webcam acts as the camera’s lens. As you hold the camera card in front of a webcam and visit the augmented reality site, a dynamic 3D online product experience is launched where you can see yourself, interact with the camera and simulate product features. You can take pictures, shoot video, try the flash, utilize Live Guide, remove the lens and even use a variety of in-camera Art Filters with the virtual PEN, all while manipulating the 3D camera marker in
your hands.
If you didn’t have an opportunity to purchase one of the magazines, you can go to
www.getolympus.com/PEN3d and print a PDF of the camera to use as a marker.
Below is a video demonstrating how the 3D experience works.
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Founder of Current Photographer, co-host of The Digital Photography Cafe Show, Designer, Photographer, and overall tech geek.