Marketing Campaigns for Photographers

This is the ninth in our series looking at different marketing campaigns for photographers.

Also in this series:

Marketing Campaigns for Photographers #9 Baby Passport Pictures

These days as ridiculous as it seems most countries require babies to have their own passports (rather than the child traveling on a parental passport).

Whatever you think about a 3 year old traveling with a passport that has a picture of him or her at 6 days old……. it’s a goldmine for studio portrait photographers.

Where can you get baby passport photos?

Not many places…. and that’s the beauty of it all. It’s tricky to hold a baby up in a kiosk and even though many regulations have been relaxed in terms of eyes open etc it’s still tricky to do on an iphone.

I know of a few places here in south London that make a lot of money just out of these £7.99 prints.

Is it worth my time?

Well if I told you that I know of one shop which makes around £40,000 a year just on passport photos you might say YES!

But that’s not the reason why this is totally worth your time.

Imagine if would that you shot 10 of these a day…… ok at £7.99 that’s only an extra £80 a day and to get that number you’ll need a fairly busy area with a good footfall.

But that is also 10 people who walked through the door of your studio who wouldn’t have normally.

That’s 50 people a week…… walking through your door……. who are your target audience.

That’s not even the best part……..

It might take you about 10 minutes to shoot, resize and print the prints.

In that 10 minutes you’ll have time to show them the studio, some examples of your work, some of the offers……. you could always just go ahead and book them in for a full session.

Maybe one of your offers is that they get there passport picture free if they book a session

Put it this way……

If you had 10 minutes to talk face to face in your own studio with a potential client that fits exactly into your target market …….. what percentage of them do you think YOU can book?

50%……30%……10%…….?

Worst case scenario you book another 200 sessions this year!

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Notes

Download our action plan sheet to help you get organised and create your own campaign.

Download Photographer Marketing Campaign Action Plan Sheet

For a little bit more guidance read the introductory article or this series:

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Michael Shilling

Michael has been working as a photographer for the last ten years. In that time he has shot over 100,000 peoples’ portraits and worked in four different continents. In 2001 Michael graduated with a degree in photography from Manchester Metropolitan University.

Marketing Campaigns for Photographers – Baby Passport Pictures