My old friend the sign up box has taken centre stage this week. Theoretically, I’ve got people to my site and now I need to work out how to not only get them to return but how to encourage them to leave their contact information so I can market to them in the future.
A sign up box or page of some form is the answer for me and we’re (the web designer and me) are working on designs to make it look stylish to fit with the rest of the site. We are all so wise now though to signing up for things, we know that we are going to get marketed to so the question is how to lower peoples defences?
The easiest way is to offer people something of value if they sign up to your emails. It’s really important too that it is something of value. Too many times I’ve signed up to a site and the free gift hasn’t lived up to the promise.
It needs to be something that is fairly cheap in time and costs for you to put together, something that is timeless so you don’t need to keep updating it, and something that if you were a visitor to a site you would think it worthwhile signing up for. Read More→
Living in the beautiful rural county of Yorkshire it was perhaps natural for Ruth to have an affinity with the countryside and its wildlife. Creativity is Ruth’s driving force finding an outlet in television & radio she worked for many years as producer for BBC & ITV.
However a love of photography and for being surrounded by nature called her to go back to her photography training and bring pleasure and joy to people through her connection with our planet.
Staying in the moment when taking her images allows her to experience the natural magnificence unfolding before her eyes. It is this moment of mediation, of gratitude, that she evocatively conveys through her images.