I know for a fact that I’ve secured bookings purely based on a quick and thorough response to both email and phone enquiries. It’s also nice to get response emails that start with “Thank-you for your rapid response”.
We have become somewhat of an impatient society, one that wants instant gratification and information on demand. Whatever you think of this whole state of affairs, one thing is clear: being a rapid responder is becoming more and more important.
Becoming a rapid responder
You might consider yourself pretty much on the ball when it comes to this sort of thing but there might be a few ideas here you haven’t considered. There’s also things you do which might seem a good idea but could be harming your client experience for your business.
Auto responders
Personally I’ve never been a fan of auto responders especially when they’re connected to everyday contact forms. Simply sending an email saying that you will respond as quickly as you can and then sending a manual response minutes later seems silly to me.
That’s not to say they don’t have their uses and they can be very good if you know you’ll be off the grid for a few days.
Be careful how you phrase these types of emails as you could just be telling potential thieves when your studio with thousands of pounds of equipment will be empty.
Michael has been working as a photographer for the last ten years. In that time he has shot over 100,000 peoples’ portraits and worked in four different continents. In 2001 Michael graduated with a degree in photography from Manchester Metropolitan University.
