Archive for Focus On Imaging

Starting a Photography Business: Part 25 – The Fun of the Fair

I’m just back from a trade show, Focus on Imaging; the biggest in Europe. My first time was last year when I pretty much just wandered around in a daze until I had an afternoon shot of espresso. My eyes were popping; cameras to play with – even if they were attached to the counter by a metal wire, lenses to fiddle with and gadgets and equipment to convince myself I needed to put on my wish list. Incidentally they are still on my wish list!

Everywhere I looked, another new toy or piece of information was waiting to grab my attention and fire my inspiration. I’ve been to shows like this before, well hmm, agricultural shows! So I’m a wise browser now, I only collect leaflets from a stand that I really need information on, or by the end of the day my arms are dragging the floor, weighed down with the bag full of brochures.

This year the equipment on display was just as fabulous. Though as it was year 2 for me, I used a bit of tactical knowledge.

10:20 am Arrive at show

10:30 am Sit down with espresso and browse the show guide and daily show newspaper to see who was exhibiting, where they were located and what seminars were available.

10:50 am Advance into the fray with purpose avoiding all people with arms outstretched holding out leaflets that I don’t really need. Read More→