Today’s wedding photography client is very different from days gone by (or so I’m told). Some of them have children, some have been married before but for the most part many couples already live together either in their own or rented property.
What this offers is opportunity as the traditional wedding gift list has changed dramatically. Most couples (at least here in the UK) don’t really like to ask just for money from their guests but at the same time they don’t need a new toaster, crockery or monogrammed cutlery set.
The tourism industry was one of the first to jump into this lucrative gap in the market and offered a gift list option for honeymoons. This got me thinking, could the same principle work for wedding photography? The answers is an undeniable yes and as it turns out I am not alone in offering this service to my wedding clients.
Offering a gift list option for your wedding photography works well not only to top up what your clients have already spent but it also makes your products more affordable. Not only that, you’ll be sending out your business cards and information to every guest before you have even shot a single frame which in itself is a pretty good marketing strategy. Read More→
Michael has been working as a photographer for the last ten years. In that time he has shot over 100,000 peoples’ portraits and worked in four different continents. In 2001 Michael graduated with a degree in photography from Manchester Metropolitan University.