Pop-up studios and shops have become increasingly popular in recent years and not just in the photography industry. This is by no way a new type of marketing for photographers, in fact the UK’s most successful photography franchise is built around leads from mall stands.
Not only are these cheaper than a permanent location (unless you’re going to have a popup 54 weeks a year) but it creates excitement around your business.
The Pop-up Studio Concept
Often know as ‘studio days’ the pop-up studio concept has become popular in many different children’s clothing stores and play centres. Basically you are offering studio taster sessions which is more of a bite sized version of what you already do in your studio.
It is important to play the numbers game and to not spend too long on each session. Set-ups in shops are best suited to baby photography as space can be limited whereas play centres offer a bit more space and possibility for a more elaborate set-up. It is also possible to rent space in shopping centres but be prepared to pay a fair amount or these.
Studio Days
Approach local businesses and ask about the possibility of renting a space in their premise for either a single day or more. If successful it is worth doing this on a regular basis, perhaps once a month. It’s always a good idea to do it at the start of the month when people have been paid and are more likely to make spontaneous purchases.
Once you have a business on board then you’ll be able to promote your days with posters and flyers. Visit the businesses during their peak times in the run up to your events to actively promote them. This will also give you the opportunity to make bookings.
Undoubtedly the venue will be happy to promote your events but remember that you are the best ambassador for your business.
Michael has been working as a photographer for the last ten years. In that time he has shot over 100,000 peoples’ portraits and worked in four different continents. In 2001 Michael graduated with a degree in photography from Manchester Metropolitan University.