This marketing campaign is useful not only as a networking tool but also as a way to introduce your business to the local community.
You could try this at any time of year but I’ve found it works particularly well either when you first open your studio or in the run up to Christmas.
What you offer local businesses
- A group photo of the staff either taken at your studio or in their place of work.
- Put together a staff discount pack and including some of your Local Business Discount Cards we talked about in a previous article.
- Offer a complimentary print or even the digital file which they can use either to put on their wall or in a company newsletter.
If the staff want to order extra prints then it’s worth making this an option. At the very least this should cover the costs of your promotion.
It’s not a bad idea to post the group photo on Facebook and link to the company’s page. This will begin a social media relationship and cement those made in person. Read More→
Michael has been working as a photographer for the last ten years. In that time he has shot over 100,000 peoples’ portraits and worked in four different continents. In 2001 Michael graduated with a degree in photography from Manchester Metropolitan University.