Archive for Lulu

Marketing Campaigns for Photographers – Publish a Book

Self publishing today isn’t what it used to be…… it’s miles better!

What are the marketing benefits of publishing a book? Do I really have to answer that question?!?!?

You might not be hailed as the next Anne Geddes overnight and it’s unlikely that you’ll sell many copies but that’s not what this marketing campaign is really about.

Let’s use a portrait studio as an example.

Every quarter you could have a book published which captures the season.

  • “Spring Location Portraits”
  • “Winter family portraits”
  • “Autumn Wedding”
  • “Summer Weddings”

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