As a wedding photographer there’s nothing worse than receiving a great lead from a big spending past client only to realise that you’re already booked!
This certainly happens to me more and more as my own business grows but with every disappointment there’s an opportunity. An opportunity to build on relationships with my referral network.
The worst thing you can do in such a case is to reply to such enquiries with a note saying….. sorry we’re already booked ……. actually that’s the second worst thing you can do….. the first is to just ignore the enquiry altogether.
This could be potentially damaging to relationships you’ve already built with past clients. At the very least letting them know you book up a year in advance will act as a call to action in regards to any other potential client they might send your way.
Michael has been working as a photographer for the last ten years. In that time he has shot over 100,000 peoples’ portraits and worked in four different continents. In 2001 Michael graduated with a degree in photography from Manchester Metropolitan University.