Whilst working for a high street portrait studio franchise a few years ago this marketing campaign was suggested to us from our head office as a summer campaign. For the most part it worked quite well but there could have been some improvements so I’ve included those in this article.
The reason I like this campaign is that not only are you promoting yourself within your local community but it can be very good for data collection. To start off you need to do a bit of research.
Identify your local primary schools and find out who organizes the fundraising events. I would do this early in the year as you are going to want to approach your points of contact in early Spring.
The Offer
In return for a stand at the school’s summer (or even spring) fair you either pay the asked fee or offer a percentage of your profits taken on the day towards the school’s fundraising. These are charity events so it is important to be flexible and to fit in with what the event organisers have planned. Some organisers will simply ask if you can take some pictures of the event in return for your stand and if this is the case then make sure you have another photographer or someone to man the stand when you are doing this.
Michael has been working as a photographer for the last ten years. In that time he has shot over 100,000 peoples’ portraits and worked in four different continents. In 2001 Michael graduated with a degree in photography from Manchester Metropolitan University.