Being a photographer and having my business listed several different places has it’s advantages….. it also has it’s downsides, the most irritating being cold calls. If it’s not someone guaranteeing a top spot on Google or similar, it’s someone asking me a advertise in a local wedding brochure.
I’ve experimented with several forms of advertising in the past and one form of print advertising I’ve been mildly happy with has been on wedding dress shop appointment cards.
The cost of this ‘opportunity’ varies but I’ve always been able to generate enough business from them to cover costs. Plus there’s the added bonus of building a bridge towards a relationship with the shops in question.
But after a while I started thinking….. why am I paying to appear as a small ad when I could produce these cards at the same cost?
This is where I got the idea for today’s marketing campaign.
Michael has been working as a photographer for the last ten years. In that time he has shot over 100,000 peoples’ portraits and worked in four different continents. In 2001 Michael graduated with a degree in photography from Manchester Metropolitan University.