Sep 20, 2009 – X-Rite, the world leader in color management and measurement technologies announced their latest product the ColorChecker Passport. This is an
all-new solution for digital photographers working in a Raw workflow to quickly and easily capture accurate color and maintain color control from capture to edit. The ColorChecker Passport system includes a White Balance Target, Classic Target, Creative Enhancement Target, Color Calibration Software and a rugged protective case to put it all in. “With ColorChecker Passport, you can expect much faster image processing time, improved quality control, all in a cool little package that you can take anywhere.” You can buy it online at X-RitePhoto’s website and other photography e-tailers for $99.
PRESS RELEASE
X-Rite Introduces ColorChecker Passport Into Digital Photography Raw Workflows – from
Capture to Edit
GRAND RAPIDS, Mich.–X-Rite (NASDAQ: XRIT), Incorporated–the world leader in color management and measurement technologies (www.xrite.com) announces ColorChecker Passport (www.xritephoto.com), an all-new solution for digital photographers working in a Raw workflow to quickly and easily capture accurate color, instantly enhance portraits and landscapes, and maintain color control from capture to edit. For more info: www.cjcstrategists.com/resources/xrite/X-Rite_Passport_Press_Brief.pdf
“We developed Passport for photographers in a digital workflow, those working in Raw but also JPEG shooters as an all-in-one ‘capture to edit’ solution for color control and creativity. It’s a powerful solution that becomes even more powerful when combined with Adobe Imaging Solutions, for DNG profile creation and also to ensure accurate color, image to image and camera to camera, and a new easy level of creativity with one-click enhancement capabilities,” states X-Rite Senior VP of Sales and Marketing Iris Mangelschots.
ColorChecker Passport includes:
• White Balance Target–a newly formulated neutral reference point to eliminate color casts, and
improve camera display previews for more reliable histograms as well as speed up post-production editing.
• Classic Target–provides the industry standard in color referencing for specific color evaluation,
plus DNG profile creation for predictable and repeatable results from image to image and camera to camera.
• Creative Enhancement Target–offers fast, one-click creative enhancements and a visual
reference for judging, controlling and editing images for shadow details, highlight clipping or
color shifts.
• Camera Calibration Software–offers quick and easy custom DNG profiles for Adobe
Imaging solutions.
• Protective Case–is rugged, fits a camera bag or pocket, and self-stands in multiple positions;
included lanyard for additional scene placement convenience.
“With ColorChecker Passport, you can expect much faster image processing time, improved quality control, all in a cool little package that you can take anywhere,” Mangelschots confirms.
To download a video of ColorChecker Passport hosted by Seth Resnick, visit www.xritephoto.com.
About X-Rite
(NASDAQ: XRIT) X-Rite is the global leader in color science and technology. The company, which includes color industry leader PANTONE Inc., develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. (www.xrite.com)
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Founder of Current Photographer, co-host of The Digital Photography Cafe Show, Designer, Photographer, and overall tech geek.
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