Archive for Medium Format
PENTAX Introduces New 25mm Lens for 645D Medium-Format DSLR
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March 23, 2012 – PRESS SUMMARY - PENTAX RICOH IMAGING AMERICAS CORPORATION announced the introduction of its new DA645 25mm f/4 lens, designed and optimized for exclusive use with its popular 645D medium format digital SLR camera. By combining its ultra-wide perspective with exclusive PENTAX Super Multi-Coating (smc), Aspherical Elements (AL), Supersonic Direct-drive Motor (SDM), and all-weather (AW) construction, PENTAX has created a lens that will render super-sharp images with performance levels photographers have come to expect from original PENTAX lenses.
When mounted on the PENTAX 645D medium-format digital SLR camera body, the DA645 25mm f/4 AL [IF] SDM AW lens provides a focal length of approximately 19.5mm in the 35mm format, the widest perspective available with the 645D. Photographers now have greater creative flexibility when shooing landscapes or when photographing in confined areas with minimal room to move.
As with any quality optics, precision engineering and glass elements are critical ingredients. The DA645 25mm f/4 lens incorporates two high-performance aspherical optical elements, which provide exceptional image-resolving power with outstanding brightness levels even at the edges, while keeping various aberrations to a minimum. In addition, the lens is treated with PENTAX Aero Bright Coating to ensure an outstanding anti-reflection performance over a broader wavelength range to deliver images that are more brilliant and higher quality than those produced by previous models. Additional lens coatings and anti-reflective materials are applied to create a lens that is totally optimized for the 645D camera. Read More→
Mamiya Now Powered by Leaf and Phase One
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June 23, 2011 – PRESS SUMMARY - Jan Lederman, President of MAC Group (formerly Mamiya America) is proud to announce in the U.S., the collaboration of the leading companies in professional digital photography: Mamiya, Leaf, Phase One and Schneider Kreuznach. This has led to the creation of the New Mamiya – Powered by Leaf & Phase One.
Now, as the exclusive importer of Mamiya / Leaf products in the USA, Jan Lederman states, “This collaboration is the fulfillment of a dream we have worked towards for years. The finest solutions in hardware, optics and software are now all together from a single source to offer photographers the best in large sensor digital photography.” Both customer and repair service for Mamiya and Leaf products will be provided by factory-trained technicians at MAC Group.
New Mamiya DSLRs and Digital Backs range from 22 megapixels up to the exciting 80 megapixel version. Mamiya / Leaf Digital Backs, also available separately, are compatible with Mamiya 645, Mamiya RZ, Hasselblad V and H series, Contax 645 and most view cameras.
Camera bodies and lenses are manufactured by Mamiya, digital backs are manufactured by Leaf under the Mamiya/Leaf name, Capture One software is made by Phase One, and new leaf shutter lenses are designed and certified by Schneider Kreuznach. Read More→
2011 WPPI Coverage – Phase One
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I had the chance to meet with Brent Siebenaler from Phase One, at the 2011 WPPI Trade show and Convention, to talk about their new IQ Series Digital Backs with touch screen technology. The IQ Series medium format backs are available in 80, 60.5 or 40 megapixel resolution.
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Great Promotional Offer on the Hasselblad H4D-50
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Sept 4, 2010 – Hasselblad is offering another great promotion. If you’re in the market for an H4D-50 and buy before September 30, 2010, they’ll give you an instant $3,000 cash rebate, but will also allow you to trade up to the Hasselblad H4D-60 as soon as it hits your local dealer later this year. You just pay the retail difference between the H4D-50 and the H4D-60.

Visit http://www.hasselbladusa.com/3000 for more details.
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Hasselblad H4D-40 Wins TIPA Award for Best Medium Format D-System
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April 27, 2010
PRESS RELEASE
The H4D-40 with its breakthrough True Focus technology is selected as Best Medium Format D-System Camera by prestigious international TIPA committee.
For the second consecutive year, the Technical Image Press Association (TIPA) has selected a Hasselblad camera as Best Medium Format D-System. The new 40 megapixel H4D-40 and its groundbreaking True Focus with APL (Absolute Position Lock) was chosen for this esteemed award by editors of more than two dozen of the most well-respected photography magazines from around the world. Selection for the award was based on innovation, the use of leading-edge technology, design and ergonomics, ease-of-use as well as price/performance ratio.

In addition to its True Focus and APL technological innovations, “making auto-focus easier and more accurate for photo professionals,” TIPA noted that “The H4D series has been designed to meet the demands of high-end commercial photographers who require the ultimate in both image quality and performance.” Read More→
Pentax 645D Medium Format DSLR
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March 13, 2010 - Pentax announced the launch of their medium format DSLR camera, the 645D. The large 40MP Kodak CCD image sensor combined with the PRIME II image engine, the 645D is able to produce super high-quality images with rich gradations and true color reproduction while allowing fast data transfer speeds to the dual SD/SDHC memory cards.
The Pentax 645D is definitely a high-end camera with pro features and pro build quality but it comes at a pro price of around $10,000. Currently the 645D is only going to be available in Japan while Pentax determines its release in other markets.
Hasselblad Announces the H4D-40 Medium Format DSLR
Posted by: | CommentsFeb 4, 2010 – Hasselblad announced their new H4D-40 medium format DSLR camera that’s intended for high-end 35mm photographers. Built on the successful H3D-II series, the H4D-40 adds faster capture rates, higher ISO ratings, up to 4 minute exposure times and the new True Focus feature. The 40MP CCD sensor measures 33x44mm and provides almost twice the capture area of the largest 35mm DSLR sensors.
Most high-end photographers understand the advantages of medium format systems over smaller 35mm DSLRs. It’s more than just mega-pixels, you also get superior image quality in color, detail and clarity and the larger H systems provide considerably shallower depth of field range, making it much easier to utilize selective focus for creative effect.
Features such as new low noise color filters of the H4D-40’s sensor and the high performance HC/HCD lens line, provide the basis for increased clarity and increased depth of field. The Hasselblad Natural Color Solution (HNCS) achieves consistent color reproduction using a single color profile, and digital lens correction (DAC), perfects each image captured through the HC/HCD lenses, by removing any trace of distortion, vignetting, or chromatic aberrations.
The H4D-40 is available for immediate shipping and costs $19,995 for the camera body, viewfinder and 60mm lens.
The New H4D-60 From Hasselblad
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Sep 27, 2009 - Hasselblad introduced a new line of high-end pro DSLR cameras. The H4D-60 is the first of the H4D series cameras to be released. It was built on the successful H3D platform and features a 60MP medium format sensor with their new True Focus and Absolute Position Lock technologies for true, accurate focusing throughout the image. This camera is not for everyone though. If you’re a high-end commercial photographer who requires the ultimate in image quality and performance and you have about $42,500 to spend, then give the new H4D-60 a look.

Certified Pre-Owned Products from Hasselblad
Posted by: | CommentsAug 23, 2009 - Hasselblad sent out an email this week with a pdf listing of deeply discounted Pre-owned products. Stock is limited so if you’re interested in anything you’ll need to act fast. Click here to download
the pdf.
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Hasselblad USA Offers Huge Savings on Certified Pre-Owned Products
Posted by: | CommentsMay 19, 2009 - Hasselblad USA sent out an email offering huge savings on Certified Pre-Owned (CPO) products. Check out the below pdf price list for all of the great deals but hurry, quantities are limited so contact your Hasselblad Authorized Reseller to secure inventory. All products include a six month warranty.







