“How’s business?” is a frequent question we get asked. You probably get asked this too. But are you ever the one asking the question. I encourage other photographers to look outside of their industry to examine other businesses. This is a valuable resource that should be utilized.
There is a restaurant here in our city that my wife and I frequently attend. And when I say frequently I mean 2-3 times a week…for the last 8 years. If you follow my twitter feed (@johndpyle) you can probably guess the place I am talking about. In fact my parents went Friday night and we went Saturday night to celebrate our 6th wedding anniversary. Now I do love their food. It is superb and prepared perfectly. But that is not the main reason we go. There are a few other places to eat that have decent food in town. They are also the one of the most, if not THE most expensive place to eat in town. So we don’t go there to save money. We go there because of the experience. The staff always recognizes us and greets us by name upon arriving. The bartenders know my wife’s favorite glass of wine and have it poured before we even sit down. The staff is always pleasant, excited to see us, and appear to go out of their way no matter what. In fact the owner comes over to personally greet us every time we visit. The food is always perfect and they always go above and beyond. Now I am not narcissistic enough to think that we are the only ones they treat like this. And I know this because there is a 30-90 minute wait on weekends to eat so other people must feel this way too. But we are made to feel like we are special and that we are the most important costumers they have. They know, understand, and implement flawless customer service and an unmatched experience. Read More→