Archive for Starting a Business – Page 9

Starting a Photography Business: Part 7 – Shall We Tweet?

I’m wanting to sit and write this article to tell you how wonderful Twitter is and how you should definitely think about using it for a business marketing tool but I’m getting distracted by er, Twitter! Well Tweetdeck to be exact.  And that is a wonderful thing about Twitter such is it’s phenomenon that people write different software for it and you can have so much fun with the different applications.

Just in case you haven’t yet signed up to Twitter let me give you a quick answer to is it worth it? Oh yes, indeed it is! I signed up when someone whose teleseminars I listen to said she sometimes gives away free gifts on Twitter.  I can’t say I was hooked immediately; this new world was complicated.  It took me two weeks to be certain I’d sent a @message, only when they replied was I sure.  And all this #FF business drove me insane for a couple of weeks too until I realised it’s something that happens every Friday when you recommend people who are good to follow.

But pretty soon it became addictive and I saw how it could be very useful to me when I set up my business.  So I began to follow people that I was interested in and then follow the people that follow them so I could get more of a niche following.  But it’s not all about marketing for me there have been some great advantages of being on Twitter, I have met some lovely people who over time have become friends, and it’s a fantastic place for being in contact with other people in your field of work.  There are numerous photographers on Twitter who are happy to answer questions and give advice on suppliers or just have a chat.  And I’m writing these articles now because I was on Twitter at the right time when Trevor was asking for contributors.

After a year with the bird, (I wonder if it sends an anniversary card?), I’m becoming more selective about only following people who actually have conversations so I can have a chat with someone and build up a rapport – though I do have the odd guilty pleasure in there too.  The accounts that only send links to webpages leave me cold & I also avoid like the plague the links to ‘click here and get 100’s of followers.’  I’m not certain but when you look at some peoples followers they have plenty of faceless companies and porn stars listed, I get the feeling they may have come from these type of links. Read More→

Starting A Photography Business: Part 6 – Looking After You!

Just the other day it all caught up with me, I’ve been so busy looking at different printers, working on site designs and loading all my work up to the site, running through costings and all the other things that go with setting up a business, when I suddenly realised that things were becoming hard work.  I’d become so caught up in everything business focused that I’d forgotten to take some time for me.

I’d stopped meditating as I just wanted to get on with the site in the mornings and I’d stopped going for country walks for the same reason.  Yet by not taking the time to do these things that I enjoy I had lost the balance in my life.  And having a smart phone it’s so easy to check emails on waking, before even hitting the bathroom & clicking my brain straight into work mode rather than waking slowly.

I have been meditating for a year or so now, so I was quite surprised how easily I found it to slip out of good habits.  Since I realised I have taken the time to meditate and made a pact to start adding things into my week that I enjoy.   Thanks to my reminder I realise that it’s important to have things going on in my life other than the business. Read More→

Starting a Photography Business: Part 5 – Starting the Website Design

Now I’ve found a reliable web designer I’m turning my attention towards how I want the site to look.  I was having a wonderful time looking at different photographers’ websites and seeing how beautiful they were, my mind was set, I was going to have a stunning splash page, you know the type, where the first page you see is a full screen changing image of a beautiful photo.  Yes, this was how my site would start, one big decision made, I was going to showcase my work in the best way possible.

Step into the picture one professional web designer, I was so pleased with myself, I’d been searching for ages as to how I wanted the site to look, I sent off an email to let him know I’d got it sorted, a splash page for me please!  Oh, so quickly my hopes and dreams were dashed.  I’d let myself be seduced by these sites completely forgetting the training in the book Get into Bed with Google, which the web designer gently pointed out.  If I solely had one of my beautiful images on the first page with no writing I’d just said goodbye to a search engine ever being able to find my site and list it like it should.

I’d like to say I was mature about this and simply accepted it; I’m afraid though my ego was put out as I’d set my heart on it, ‘What no chance to showcase my work in such an attention grabbing way?’  I was a bit like a child again well she’s done it so why can’t I?  Logic, pure logic won the day & I went away to stamp my feet and stick out my lower lip in solitude!  Now though I’m eternally grateful to www.smartdecat.co.uk (who incidentally I receive no commission from for mentioning them), they could have done as I asked and not said a word, I’d have been happy for ooh at least a month until the search engines didn’t list me and then I’d have had to start the design all over again. Read More→

Starting a Photography Business: Part 4 – I Have Confidence in Sunshine and Me.

In the last few weeks we’ve covered some of the basics and I thought it was about time we talked about the thorny subject that all photographers feel or have felt at one time or another; are my pictures good enough to put out there?

The song “I have Confidence in Sunshine I have Confidence in Me” from the musical The Sound of Music was going through my head this morning, and I think it sums up the place that we as photographers have to come from; we have to be able to feel comfortable showing ourselves because what we do is very, very personal.

I was talking to a business coach recently and she said photographers, artists & healers have the hardest time in coming to terms with feeling comfortable and confident in sharing their work because if there is criticism we see it as a direct reflection on ourselves, which of course logically we know it isn’t, it’s a photo it’s not us, it’s something we’ve taken though it’s not who we are.  Yet sometimes I know it’s easy to say but harder to believe.

For a long time I had a fear of putting my work out there as I was too busy comparing it to other photographers; the mistake I made was whilst looking at other photographers websites to get an idea of how I’d like my site to look I looked at some beautiful work, I looked at the prices, I gulped because some seem very low and then I stored that image in my head and I’d go back to my photos and look at them and think do they stack up?  This self doubt continued until quite recently, and I know I’m not alone as I regularly speak to professional photographers who are struggling with fear of criticism even though they have their work on sale.  It made me feel less silly and I realised that there is a lot of camaraderie and support amongst fellow professionals. Read More→

Starting a Photography Business: Part 3 – How To Find A Trustworthy Web Designer

Oh this is a tough one isn’t it?  Particularly if like me, you know very little about websites other than the ones you browse.  When I decided on an internet company I really did have a few moments of wonder, could I learn quickly enough how to build a site and competently do all the coding required to have an all singing all dancing site?

Well you don’t know until you ask so I asked a man on Twitter who built them and now writes books about how to build them.  Bless Twitter for not giving us a soundtrack for our messages, I doubt I’d have enjoyed hearing the laughter that must have accompanied his reading of my message.  In fairness to him, he replied swiftly, he must have been worried about me blowing up the national grid, informing me that it wasn’t possible and recommending a company that builds them and that is where initially, a very frustrating journey began in trying to find a company to build my site.

At this stage all I know is that I want a clean, stylish design with sharp lines, that’s it!  I don’t know yet how I want to display my photos, where I want the writing with the keywords to go, I haven’t figured out how to set up a shop yet or how I want it to look.  I just want to do a bit of window shopping, have a look at some templates, get some ideas, and get a feel for a company to see how helpful they are.  The company I was referred to and many others that I found on the web hid their templates.  I don’t know if they realise how frustrating it is to be asked for contact details under the guise of a 28 day free trial when all you want to do is have a look at some templates to get an idea of what is possible. Read More→

Starting a Photography Business: Part 2 – Researching the Idea

The idea was the easy bit now I needed to start doing something about it, the biggest thing for me to find out was, how do I get featured on Google?  I knew to be on search engine pages would be crucial. Unfortunately it isn’t as simple as just sending Google a message to say, “Hi guys just created a wonderful website over here, please list me if you don’t mind!”

As I was doing some research about how to understand Google I came across a well written easy to understand book that has become my bible.  “Get into bed with Google” by Jon Smith.  I cannot recommend this book enough; if you read it you will find yourself armed with a wealth of knowledge to make your site friendlier to search engines and help you root out any unscrupulous web designers when you come to find one.  I’m not on sales commission here I’m just so very grateful I happened across it

Maybe I should let you in on a secret here, research is my thing, I love it! It’s where I bounce up and down with a big grin on my face clapping my hands.  So with that in mind you may find that the avenues I went down when researching the business were more exhaustive than you might need.  Sometimes it can turn up a real gem and if you aren’t already on Twitter head over and sign up for a page.  There are some great people on there giving out tiny little titbits, give it a whirl, at worst you can make some new friends.

The internet is such a valuable research tool, remember though to also get out there and speak to people. Your local chamber of commerce is a great source of free business information, they can supply you with an armful of paper covering every part of your business from tips on pricing, copyright, website rules and regulations and all important tax information.  They can be a great source of neutral support and advice. Read More→