Archive for design

Wedding Albums, Should You and Why

Many of my prepackaged Wedding contracts today come with what is called a Wedding Album. The wedding album has come a long way in the last ten years or so. Gone are the days of the 50 4×6 albums in an ornate album much like the ones that your parents wedding photos are displayed in. No, today’s albums are truly works of art designed to do more than simply display the images from the couple’s great day. They are designed to tell a story, the fairytale if you will, of this couples love and how it blossomed into the marital bliss of the wedding day. Today’s albums are essential to your wedding package offerings.

Everyone has their own style and while we are photographers at heart and not necessarily Graphic Artists many times we can get by with just simple Photoshop skills to get things done. Many imaging companies today offer software to make this process easier. I have used several from several different printers for several different styles of books. I can say 1st hand that the software can range from very easy to use (beginner) to more of a moderate user level. They all offer their own version of free templates and most let you do some minor editing to those templates. Fortunately for those of us not graphically inclined there are plenty of Graphic Designers out there who have created custom templates for you to purchase to use for your photography album clients. Read More→

Marketing Campaigns for Photographers – The 365 Project

When I think back to my photographic/artistic education the most productive year was my Art and Design foundation course at Wimbledon School of Art. It was a one year pre-degree course in which you spend the first 10 weeks doing 10 different projects in all different areas of art and design before choosing an area to specialise in for the rest of the year. I choose photography in the end but the course also gave me a taster of different areas such as fine art painting, 3D design and sculpture.

The whole year was a relentless pursuit of creativity and 15 years on I still haven’t experienced anything quite like it…….until I started my own 365 project.

Initially I wanted to create something closer to a daily photo project but it evolved into what is now PhotoCreative365

But how is a 365 a marketing campaign I hear you ask?

Your 365 project doesn’t have to last a whole year or even be a photo a day project. What is important is doing something creative everyday that showcases your talents and tunes your skills. Read More→

Websites for Photographers: Why You Need One & How To Create One: by Robert Brandl

Finding new clients is a big part of being a freelance photographer. It is even harder when you are starting out and have yet to make a name for yourself. Some of the channels you can use to build your reputation include phone, email, word-of-mouth, and networking. But one channel in particular works harder than all the rest.

A website is the bedrock of all your marketing efforts and even targets clients while you sleep. This makes it the ultimate client acquisition tool for the successful freelance photographer.

To ensure your website is working hard for you, make sure it:

  • Has good content related to your specialist area. This will attract the attention of search engines.
  • Builds up a good collection of links to other photographers.
  • Effectively communicates your unique brand.
  • Looks professional.
  • And, of course, is a showcase for your best work.

Photographers and technology

Some freelance photographers love technology and are happy to while away their evenings fine-tuning websites and updating blogs. For others, knowing how to use image editing software is as far as it goes.

Open-source system WordPress.org is probably the most popular website platform among freelancers. It is very easy to use once it has been installed and fitted out with a template.

WordPress’s biggest advantage is that it has an endless supply of plugins and extensions. This means the sky really is the limit in terms of functionality. It has its drawbacks too, though. It needs to be updated on a regular basis to keep your website secure, which is a bit of a hassle – not to mention time-consuming. Thankfully there are easier options. Read More→

2011 WPPI Coverage – zookiepro.com

zookie pro Logo

I had the chance to meet with Mark Zucker, CEO/President of zookiepro.com, at the 2011 WPPI Trade show and Convention. Zookiepro.com is a new online album design, print, bind and product sales service that takes the “work” out of “workflow” by allowing photographers to spend more time shooting instead of designing albums. Zookiepro.com takes care of the design and then provides a shopping cart for easy and convenient sales of albums and other printed products.

Here’s an article I posted a while back, “zookie pro Takes the “Work” Out of Your Wedding Photography Workflow” that has more information about their service and also be sure to check out their website at zookiepro.com.

–

Starting a Photography Business: Part 21 – The Final Countdown

As the last few days before the launch are fast approaching, I’ve been enjoying the chance to go through the site with a fine toothcomb to make sure everything is as it should be.

I’ve had some friends take a look at the site and all feedback has been positive and some interesting things have come up too. It is a great idea to let people have a look at your site before you send it live. Spelling mistakes you’ve become blind to get picked up and having some test customers going though the site before launch is so useful for getting to know how smooth a transition it is from product to checkout.

Because I’ve been working with the site for so long it became clear that I have become more blinkered to it than I imagined; a couple of friends flagged up areas they didn’t think were as straight forward as I did. So there have been some tweaks. It turned out to be really quite scary asking friends to have a look over the site, particularly as two were photographers but it was a good stepping stone for the launch.

It’s been a week of ticking off checklists when the tasks were complete. Favicon – the image that appears on the address bar & makes your site more visible when it’s bookmarked. All delivery prices correct for each country. I’m having a download section so we, (the web designer and I), have been testing to make sure they download ok. Read More→

Starting a Photography Business: Part 5 – Starting the Website Design

Now I’ve found a reliable web designer I’m turning my attention towards how I want the site to look.  I was having a wonderful time looking at different photographers’ websites and seeing how beautiful they were, my mind was set, I was going to have a stunning splash page, you know the type, where the first page you see is a full screen changing image of a beautiful photo.  Yes, this was how my site would start, one big decision made, I was going to showcase my work in the best way possible.

Step into the picture one professional web designer, I was so pleased with myself, I’d been searching for ages as to how I wanted the site to look, I sent off an email to let him know I’d got it sorted, a splash page for me please!  Oh, so quickly my hopes and dreams were dashed.  I’d let myself be seduced by these sites completely forgetting the training in the book Get into Bed with Google, which the web designer gently pointed out.  If I solely had one of my beautiful images on the first page with no writing I’d just said goodbye to a search engine ever being able to find my site and list it like it should.

I’d like to say I was mature about this and simply accepted it; I’m afraid though my ego was put out as I’d set my heart on it, ‘What no chance to showcase my work in such an attention grabbing way?’  I was a bit like a child again well she’s done it so why can’t I?  Logic, pure logic won the day & I went away to stamp my feet and stick out my lower lip in solitude!  Now though I’m eternally grateful to www.smartdecat.co.uk (who incidentally I receive no commission from for mentioning them), they could have done as I asked and not said a word, I’d have been happy for ooh at least a month until the search engines didn’t list me and then I’d have had to start the design all over again. Read More→