Photo Blogs, Flickr and portfolio specific web solutions are a great away for us professional photographers to display our work to the masses but how effective are they and are there alternatives? Many of us, myself included, started out posting portfolio images to a website or photo blog and found that the amount of comments or responses have greatly diminished. Flickr is still a great place to show off your work and receive feedback but how about the Social Network, Facebook?
I’ve found that not only is Facebook a great platform for displaying new portfolio images to current and potential clients, it also provides immediate feedback and an increased opportunity for additional referral business. Now that’s great, but recently it got even better…
Facebook has just given us 20% more screen real estate to show our work. Instead of the old 604px maximum long edge image size we now have 720px which translates into more visually appealing images. You can see my comparison entitled “Facebook gives back 20% to the Photo Community” for a pictorial representation of how this change relates to a real world photograph.
If you already have some or even all of your work on Facebook, it’s time to optimize your images to take advantage of the new image format. If you don’t give it a shot, put up some of your best work and see how this awesome platform can help you promote your photography business.
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Joseph Cristina is a professional photographer based in West Palm Beach, Florida and has over 24 years of experience in both Photography and Graphic / Media production.