Using Facebook Ads is a great way to sell your fine art and photography services, and if you set them up correctly, you can ensure that you will pay less for each click than you earn from each visitor on average. That means that your advertising campaign will make you direct ROI and you can keep investing more into your daily budget and get more out of it.
There are many different ways you can use Facebook Ads. Another example is to use them to build a mailing list and this can work incredibly well when it comes to selling your photography services. Here’s how…
Work Out Your CLV
The first thing to do, is to work out your CLV. This is your Customer Lifetime Value and it basically tells you how much each lead that engages with your brand is going to be worth to you. The idea is that someone who subscribes to your mailing list is likely to be a fan and therefore is likely to buy from you. Moreover, they’re likely to buy from you again and again. If you have a subscriber who buys 10 prints or books multiple sessions from you over the course of a year, then they’re worth a lot more than they might appear on paper.
In order to calculate how much your subscribers are worth to you then, you need to work out what the average amount each subscriber has earned you so far is. Add up the total and divide it by the number of subscribers. This is your CLV.
Now comes the next acronym: CPA or Cost Per Action. This basically means that you’re paying for a particular action to be carried out, other than a click. You can choose from a variety of actions but the one we’re interested in of course is people subscribing to your mailing list. Using CPA in this way, you now only pay for subscribers, rather than paying for people who click and then may or may not subscribe to your list.
If you have previously calculated your CLV then this becomes a very simple formula for profiting from your mailing list. All you need to do is ensure you pay less for each subscriber than their CLV and that way, you’ll keep increasing your profits over time without any drawbacks!
Learn More About Facebook Ads
We’ve put together an easy-to-understand, step-by-step guide that takes the mystery out of Facebook Ads. With our online training you can go through the course at your own pace anytime, anywhere, from any device.
You’ll learn all of the technical aspects of Facebook Ads, and you’ll see how to get started with your own campaign.
Founder of Current Photographer, co-host of The Digital Photography Cafe Show, Designer, Photographer, and overall tech geek.
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