Aug 12, 2010 – PRESS SUMMARY – PhotoDeck is a service designed to offer photographers a brandable e-commerce solution for presentation and distribution of their images. PhotoDeck was built by a group of professional photographers seeking alternatives to stock licensing outside of the typical stock agency model. It allows self-pricing and sales without the expense of agency commissions.
“Licensing stock has traditionally been an either/or proposition. Either let an agent in for a high percentage or try to make a name for yourself on your own”, said Stephen Kennedy, a stock portrait photographer. “PhotoDeck’s strength is the almost limitless customization that allows me to add and modify features with ease, while presenting my images in a similar manner as the mega agencies.”
As social networks and search engines increasingly provide opportunities for photographers to market themselves, many see the future in their own branded e-commerce website.
According to Jon Boyes, stock specialist in the UK, “the licensing of images directly from the photographer is a trend that will grow rapidly in the coming years as search engines become ever more sophisticated. Optimized sites making sales without the need for the photographer’s intervention is the way forward, and PhotoDeck is the solution.”
The service gives full pricing control and allows for automated payment as well as digital delivery of images. It can be fully customized and branded for easy integration with existing websites.
“I built my own stock photography website as an early experiment and attracted over 6,000 visitors a day,” said J.F. Maion, PhotoDeck founder. “Our intent is to make this opportunity available to others. This is not about stock only, rather a complete online platform for photographers.”
Noted American aerial photographer Cameron Davidson said: “PhotoDeck integrated seamlessly with my existing webportfolio site. Now I can keep my clients on my site for direct image delivery and offer something unique to them.”
“The combination of brilliant technology and ease of use makes PhotoDeck a perfect solution for busy photographers,” added Kennedy.
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Founder of Current Photographer, co-host of The Digital Photography Cafe Show, Designer, Photographer, and overall tech geek.