The site is coming together so fast now which is wonderful though over Christmas I have had a break from it but would keep having a wander through it to see what my first impressions were each time, does the font need changing? Is the colour of the banner right? Do the galleries look well laid out? Is it easy to navigate from page to page photo to checkout?
So much has changed from how I originally envisioned the site design and much of that change is for the ease of my customers despite the fact that I wanted it to look different. For instance I have a side navigation whereas I was only going to have a top navigation so my photos could take up the full width of the page, which incidentally they do on zoom. The benefit for my customer of this and as a knock on effect for me is to get easier sales and give more visible access to my galleries.
By having only a top navigation if people were at the bottom of my page to get to other pages they would have to scroll all the way back up to the top, it would make it less customer friendly, less self promoting, and if people can’t remember what else is in your navigation when they are at the bottom of the page then they might easily get distracted and head off to a different site.
By having a side navigation it means people are never that far from my page lists and just to be certain they are also in my footer. I know I myself have scooted away from a site that hasn’t had side navigation forgetting until a few days later that there was another page I wanted to look at and even then I’ve not necessarily gone back. Read More→
Living in the beautiful rural county of Yorkshire it was perhaps natural for Ruth to have an affinity with the countryside and its wildlife. Creativity is Ruth’s driving force finding an outlet in television & radio she worked for many years as producer for BBC & ITV.
However a love of photography and for being surrounded by nature called her to go back to her photography training and bring pleasure and joy to people through her connection with our planet.
Staying in the moment when taking her images allows her to experience the natural magnificence unfolding before her eyes. It is this moment of mediation, of gratitude, that she evocatively conveys through her images.
Aug 12, 2010 – PRESS SUMMARY – 
Oct 11, 2009 – Cameras and technology are changing everyday. As prices of the equipment come down so does the barrier to entry making it easier and easier for the amateur photographer to turn pro. As we all know the equipment doesn’t make the photographer, the person behind the lens does, but to the average consumer, separating the new photographers from the experienced is sometimes difficult. There’s so much competition out there that if the pro photographer wants to survive, they’re going to have to change as well.