Firstly I’m hoping that you use database management software to organise all of your lovely clients. If not put it at the very top of your shopping list as it will make you more money than any lens, Photoshop action or whatever else has caught your eye at a trade show.
You might only have one client and think its not the right time to invest in software that you’ll not really be using that much for a while. In fact it’s the perfect time as you don’t have to waste hours inputting old data from a spreadsheet and you’ll have time to develop your system and processes.
If you can’t afford much then you can’t go far wrong than the free version of Studio Cloud to start you off. Although the email triggers are a paid upgrade ($30 per month) to the free service but it’s done as a monthly subscription which will certainly make things more affordable.
Marketing your business can be a tiresome affair so it’s a delightful relief when
- Things are automated
- You don’t have to look for new clients because you already have a database full of them.
One of the best things about photography is that it’s not a one off event. Weddings are arguably one offs but they’ll probably have kids and want pictures of them at some stage. The point is that just because you sold a £1000 wall art to someone last year doesn’t mean they’re not going to want another one this year.
Michael has been working as a photographer for the last ten years. In that time he has shot over 100,000 peoples’ portraits and worked in four different continents. In 2001 Michael graduated with a degree in photography from Manchester Metropolitan University.
Hyper Alerts Delivers Facebook Page Notifications for Free!
I stumbled across this new FREE web service on Social Media Examiner called Hyper Alerts. If you run your own Facebook Business Page or you manage multiple Facebook Pages this service is for you.
Comments and wall posts are very important to the success of any Facebook Page. Community interaction is key, but unless you spend every hour of every day on your page clicking the refresh button, you don’t always know when these updates come in. As a Page administrator or moderator, it’s your job to interact with these fans to keep the communication going.
Facebook intentionally left out the ability for Page admins to receive these notifications because it could potentially bog down their servers. Think about a Page that has several hundred thousand fans. If they were actively contributing to that Page there could be hundreds or thousands of notifications that would need to be sent daily. Multiply that by the number of large Business Pages out there and… well you get the idea.
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Founder of Current Photographer, co-host of The Digital Photography Cafe Show, Designer, Photographer, and overall tech geek.