Creating a video with the intention of it ‘going viral’ isn’t the easiest of things to accomplish but if you use your imagination and stay clear of Gay Asian Kittens then even a modest amount of interest can aid your marketing efforts.
Using a channel
When most people think about YouTube success they often think in terms of individual videos but the truth behind real YouTube success is having a good channel. Your YouTube channel can be just as powerful (perhaps even more so) than your blog.
Creating your video
I’ve already talked about creating a behind the scenes video but try and think a bit more out of the box. I’ve picked out a few examples to give you a bit of inspiration.
Have a bit of fun
One of my favourite videos has to be the Joey L. Nikon Girl. It fits perfectly into the rock star photographer persona that Joey L. embodies. Catchy song, simple production and over 800,000 hits to date.
This is a good example of using a YouTube channel to post a variety of different content. There are promo videos, tutorials and even a blooper reel. In fact it is the blooper reel which has some of the most hits. Read More→
Michael has been working as a photographer for the last ten years. In that time he has shot over 100,000 peoples’ portraits and worked in four different continents. In 2001 Michael graduated with a degree in photography from Manchester Metropolitan University.