Archive for YouTube

Marketing Campaigns for Photographers – The Fabulous Five

Your blog is undoubtedly the most powerful online marketing tool you have at your disposal but if you think that you can rely on SEO and cleverly written post titles to drive traffic your way then think again.

Your blog coupled with the right amount of social media sharing is an effective marketing combination. The question I am often asked is what social networks are best to promote your business and ultimately get more work.

There’s no real answer to that other than there isn’t just one. There isn’t really a typical client for every type of business but there are a few generalisations which can help you.

This marketing campaign is titled The Fabulous Five because it is about identifying at least 5 different social networks where you can drive traffic and potential clients to your site.

Why 5?
Well if you have the time to share on 10 different platforms then don’t let me stop you! Using 5 different social media platforms should be manageable enough and it also gives you a varied enough spread.

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Marketing Campaigns for Photographers – Creating a Viral Video

Creating a video with the intention of it ‘going viral’ isn’t the easiest of things to accomplish but if you use your imagination and stay clear of Gay Asian Kittens then even a modest amount of interest can aid your marketing efforts.

Using a channel
When most people think about YouTube success they often think in terms of individual videos but the truth behind real YouTube success is having a good channel. Your YouTube channel can be just as powerful (perhaps even more so) than your blog.

Creating your video
I’ve already talked about creating a behind the scenes video but try and think a bit more out of the box. I’ve picked out a few examples to give you a bit of inspiration.

Have a bit of fun
One of my favourite videos has to be the Joey L. Nikon Girl. It fits perfectly into the rock star photographer persona that Joey L. embodies. Catchy song, simple production and over 800,000 hits to date.

Sandy Puc

This is a good example of using a YouTube channel to post a variety of different content. There are promo videos, tutorials and even a blooper reel. In fact it is the blooper reel which has some of the most hits. Read More→

Starting a Photography Business: Part 35 – Read the Instructions!

This last week I’ve been working on a bit of promotion for the website, but not down what you might consider traditional advertising of clicking through.

Come close, make sure no-one else is listening, are we safe to carry on?  This is something that I read to do, but technically you don’t do it under your own name.  How about a Wikipedia listing?  This doesn’t unfortunately help with page rankings on search engines; it does though give you a bit more coverage if people search for your company name.

A word to the wise, when you create a Wiki account it has a manual of how to create a submission, do read it, don’t start to read it think, I use WordPress or other such sites I’ll be ok and stop reading it half way through to save you time.  Hmm, I tell you this as a top tip, as I was that person that half read the instructions, thought I’d be able to figure it out and got well and truly stuck on the coding.  I haven’t had time to go back and finish it yet, but I will try and get it figured out by the time you are reading this.

To make the page official and be listed by the site, you need to have a point of reference, a link people can click on that takes you to an independent website to validate your page.  I have put a link to my about page and used some of the text from it, and its here where I got stuck; adding in the reference point list.

Another thing that I’m starting to create is a channel on Youtube.  It was something that came up in our last mastermind call; a colleague is creating one for her travel business to promote her tours.   A light bulb went on and I suddenly saw how I could have a presence, even if not in the most traditional sense of a video.  It’s a site I’m eventually going to use when I do short promotional videos of my photography courses, yet I suddenly thought what is to stop me having a slide show of different styles of my photographs? Read More→

The Behind-the-Scenes Video

This is one of those marketing campaigns that can work for pretty much any photography discipline but for today’s article we’re using wedding photgraphy as an example.

What questions do prospective wedding clients ask when they first meet you?

How easy is it to explain what you do and how you work?

You can answer these questions and more with the simplest of things….. a behind-the-scenes video.

One of my favourite photographers here in the UK has done this brilliantly. Wedding photographer Dave Nunn has three videos on his site which are certainly worth a peep:

  1. Bridal Prep
  2. Ceremony
  3. The Reception

Makes it look easy doesn’t he?

We can share all the images and articles we like, but there’s nothing quite so effective as a simple 5 minute video. Read More→

KODAK's Playfull and Playsport HD Pocket Video Cameras

KODAK PLAYFULL

KODAK PLAYFULL

Kodak LogoJan 9, 2011 – PRESS SUMMARY – Eastman Kodak Company introduced two new additions to its award-winning pocket video camera portfolio – the KODAK PLAYFULL Video Camera that’s packed full of features in an ultra slim and chic design and the next generation of the KODAK PLAYSPORT Video Camera that’s shockproof, dustproof and waterproof up to 10 feet.

Both video cameras feature Kodak’s exclusive Share Button making it easy for you to share your videos and pictures with friends and family in three simple steps. Kodak offers the world’s only cameras with 3-step sharing.1 New in 2011, Kodak has added TWITTER as a sharing destination as well as two more international sites.

KODAK PLAYFULL Video Camera

Featuring a hip and stylish design, the KODAK PLAYFULL Video Camera not only fits in the pocket of your skinny jeans but looks good with them too. It is made for social butterflies and social networking superstars. You can capture your best friend’s birthday party or a night at the fashion show in full 1080p HD video or 5 MP stills. Then simply press the Share Button to tag to your favorite social networking sites and email, and connect to your computer for automatic upload. Read More→

Samsung Bundles Boingo Wi-Fi with New Digital Cameras

boingo LogoMay 15, 2010 – Boingo Wireless, the global leader in Wi-Fi, announced that Samsung’s new Wi-Fi enabled digital cameras will be pre-loaded with Boingo software, allowing customers to connect to 125,000 Boingo Wi-Fi hotspots worldwide for on-the-go photo and video sharing.

Initially the Boingo software will be pre-installed on the Samsung CL80 digital camera and users will be offered three months of complimentary Boingo Wi-Fi access. Support for additional models will be announced as they become available.

Samsung CL80/ST5500

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