The one great things about the changing seasons is the fact that we can all jump on the promotional bandwagon and take advantage of the numerous holidays throughout the year.
In a way people almost expect a seasonal offer. A couple of days after valentines day I got a call from a potential client asking me what my mothers day offer was! They found my website had a quick look round and after they couldn’t find anything they gave me a call. Luckily I had an offer prepared, I just hadn’t launched it yet.
There are plenty of photographers out there that will be offering all manner of deals throughout the year so it’s your goal to try and do something different. If you can’t make it different then do it better!
Here’s a couple of ideas that you could use in the coming months. Really these are ideal for portrait studios aiming at a young family.
Mothers Day
Free box of chocolates for every mum that books a session on [insert dates]
Photo-shoot and beauty treatment bundled gift voucher
Team up with a local spa and put together a special mothers day offer.
The little chef surprise
Cupcake decoration photoshoot. Client walks away with a print and a cupcake for mum that the kids decorated during the photoshoot
Michael has been working as a photographer for the last ten years. In that time he has shot over 100,000 peoples’ portraits and worked in four different continents. In 2001 Michael graduated with a degree in photography from Manchester Metropolitan University.