Update: Facebook has updated their promotional guidelines since this article was written. This technique is no longer suggested but it does represent out of the box thinking and is worth the read.
In today’s competitive world, it’s becoming harder and harder to get the attention of our prospective clients. Advertising is everywhere, and the consumer has become immune to traditional marketing methods. To get that needed attention we have to think outside the box and try new things. Many companies have found success using social networking sites like Twitter and Facebook, gaining exposure for their brands through relationship building. On the other hand, many companies have failed by trying to “sell” through social networks, missing the whole point of being “social”.
A great example of thinking outside the box was in a recent social media campaign from IKEA. Their ad agency, Forsman & Bodenfors, created the concept of tying photos from IKEA’s showroom catalog to a store manager’s Facebook profile, drawing fans in through a giveaway promotion. Read More→
Founder of Current Photographer, co-host of The Digital Photography Cafe Show, Designer, Photographer, and overall tech geek.