Archive for testimonials

Marketing Campaigns for Photographers – Shoot Camera Phone Videos

Firstly I have to put my hands up and admit one thing. I have been a Canon 5Dmk2 owner since its release and I still haven’t shot a frame of video with it. There are two reasons for this:

  1. I’m not a videographer and I wouldn’t pretend to be otherwise
  2. If I got interested in video then it would consume more hours in the day than already exist and I certainly don’t have time for that. Unfortunately my idea of creating an 8th day in the week is still under development.

This poses quite a problem as I love the idea of using video to promote my business. Webcams are fine enough, but really what I want to communicate can’t be done with me sitting in front of my computer.

What I want is the ability to create and edit short videos whilst on location and be able to upload and them easily.

Then I came to the realisation that I can achieve all this with my iPhone (or any other smart phone to be fair).

What sort of content should you create?

Let’s face it you’re not going to be filming a remake of Ben-Hur on your phone. The quality isn’t going to be amazing so think about what sort of content is passably at that quality.

Behind the scenes videos – We have talked about these in the past (Creating a Viral Video) but you could also shoot very quick 30 second clips that are a bit more of a taster than a full video. Most of your clips will be behind the scenes style videos.

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Tying The Knot: TripAdvisor And Testimonials

Today’s post came from a pool-side sun lounger at the gorgeous Outrigger Resort in Koh Samui, Thailand. I’m here to recharge my own batteries as the Australian wedding season winds down for winter, which means I shouldn’t really be blogging but I was inspired by this wonderful place and so just had to put fingers to iPad!

If I was to list the criteria for identifying paradise, this place would tick a lot of those boxes. It’s a beautiful island with fantastic weather, but the clincher is the food! I LOVE Thai food and arrived with tastebuds deliriously salivating in anticipation of sampling the real deal!

This being my first time on the island I wanted to make sure I used my time visiting the best places to eat and so I turned to my second most favourite travel companion: TripAdvisor (my number one favourite obviously being The Lady!).

I’ve been in love with TripAdvisor for some time now. Its ability to identify the best hotels and restaurants in any area is incredible and it certainly puts your mind at rest, which is exactly what you want when you’re spending a lot of money on a relaxing holiday.

If you’re familiar with TripAdvisor you’ll know what makes it so reliable: the user generated reviews. In this time of social networking the consumer is king and wields the power to make or break companies in the time it takes to type out their customer experience in 140 characters. And due to the increased take up of user generated location based networks like Foursquare, Instagram and Foodspotting, customers are also getting into the habit of acting as brand advocates – leaving helpful tips and advice for others, such as their favourite dish or that free room upgrades are possible if you ask. It’s what I call social love.

And social love is exactly what you need your clients to show you after you have completed their work. In other words: testimonials. Read More→