Archive for word-of-mouth marketing

Tying The Knot: TripAdvisor And Testimonials

Today’s post came from a pool-side sun lounger at the gorgeous Outrigger Resort in Koh Samui, Thailand. I’m here to recharge my own batteries as the Australian wedding season winds down for winter, which means I shouldn’t really be blogging but I was inspired by this wonderful place and so just had to put fingers to iPad!

If I was to list the criteria for identifying paradise, this place would tick a lot of those boxes. It’s a beautiful island with fantastic weather, but the clincher is the food! I LOVE Thai food and arrived with tastebuds deliriously salivating in anticipation of sampling the real deal!

This being my first time on the island I wanted to make sure I used my time visiting the best places to eat and so I turned to my second most favourite travel companion: TripAdvisor (my number one favourite obviously being The Lady!).

I’ve been in love with TripAdvisor for some time now. Its ability to identify the best hotels and restaurants in any area is incredible and it certainly puts your mind at rest, which is exactly what you want when you’re spending a lot of money on a relaxing holiday.

If you’re familiar with TripAdvisor you’ll know what makes it so reliable: the user generated reviews. In this time of social networking the consumer is king and wields the power to make or break companies in the time it takes to type out their customer experience in 140 characters. And due to the increased take up of user generated location based networks like Foursquare, Instagram and Foodspotting, customers are also getting into the habit of acting as brand advocates – leaving helpful tips and advice for others, such as their favourite dish or that free room upgrades are possible if you ask. It’s what I call social love.

And social love is exactly what you need your clients to show you after you have completed their work. In other words: testimonials. Read More→

Tying The Knot: Harry Potter And The Virtuous Circle Of Weddings

Harry Potter’s annoying isn’t he? One minute he’s a wimpy kid who lives in a closet, then a fancy wand and a few games of Quidditch later and he’s the most powerful boy wizard ever! How did he get that gig?! And every year amazing things just happen; like epic battles with He Who Sounds Like Vol-Au-Vent!

If only it was just as easy to become a professional wedding photographer, right?! Why can’t you equip yourself with a decent camera, do a few shoots and then have weddings just magically come looking for you?

Well the good news is that it can and does happen. Because it happened to me. So allow me to tell you the story of my first wedding and a certain someone called Harry!

I was in the classic Catch 22 situation: aching to shoot a wedding but lacking any previous experience and with no idea when I was going to get my first taste! However, I knew when the chance came I would be ready. In a previous post I mentioned how I spent a couple of years prior to this point learning and practising four main genres of photography, knowing that they would prepare me to be a very competent second shooter. Well now I wanted to put my theory to the test!

My lucky break came through my day job. I work in a large advertising agency which is populated with young, cool, creative types and I had established myself as the company’s most passionate amateur photographer (read: I talked about my photography at every opportunity!), so it was really just a matter of time until an opportunity came my way. And it came in the form of my female co-worker and fellow camera enthusiast Harry. Harry was a couple of months away from marrying Sam at an outdoor ceremony up at Freshwater, one of Sydney’s pretty northern beaches. She had been a fan of my work for some time and invited me along as a second shooter so I could gain some invaluable experience and kickstart my wedding portfolio. Read More→