Archive for Business – Page 2

A Swift Kick: Creating a Unique Photography Business

I think one of the most difficult things about being a visual artist is how “in your face” the competition can be at times. I don’t mean in an aggressive way. I mean in a literal, all-present way. They create amazing work; you feel defeated. They score an unbelievable opportunity; you feel jealous. They brand themselves beautifully; you feel lessened.

Sometimes it’s enough to make you feel like packing up your toys and going home. But despite all of this downtrodden negativity, I’ve got good news.

There is something that you were granted. There is something they absolutely cannot do better than you.

It sounds a bit hokey. Possibly even overplayed. But one thing that your competitors cannot do as well as you, is be you. We, as humans, are all made up of our own experiences. We all have our own abilities. We all have our own views of the world. So while you might appreciate the abilities of your competitors, you are required to build upon your own. You are required as a visual artist to be better than you were yesterday.

What do I mean?

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A Photographer’s Diary, Is My Message Clear? I Need Your Help

There is something that has been playing on my mind for the last couple of weeks, is the message of my website clear? If you don’t know, or don’t have a full understanding of what it is that I do, would you be able to clearly ascertain the nature of my work and the benefits to you as a person if you went on one of my courses? I would be very grateful if you would take a look at my website, have a good read through and then use the contact us tab to let me know if you have understood what my company does and how it can help.  www.healingwithphotography.com

This subject has been on my mind for a couple of weeks as I have been making the odd tweak to the website, tightening up the wording to make it punchier whilst hopefully making it more self-explanatory.

Whilst I have been looking at other company’s websites as I’ve been looking for contact details of people who might wish to run my courses, I have been left bemused and frustrated by some of them. If I didn’t already know what some companies do I certainly wouldn’t be any wiser by reading their website. Sometimes there is just too much industry related language for the layman to cut through.

Just as I started to write this article I came across yet another company who is, I think, telling me that they run courses though it’s not at all clear what type of courses they run as there is too much industry related jargon. Read More→

A Photographer’s Diary, Opening the Door

The last couple of weeks I have been working very hard with myself at removing my doubts and fears about picking up the phone and selling my courses. I had already done some work on this however now I’m speaking to bigger companies and at director level, as I’ve realised that this is where major decisions get made, and it’s brought up a few more anxieties.

And you know what it’s like when doubts start to creep in if you don’t catch them they come down in a deluge. So just today before doing the research and picking up the phone to speak to perspective clients I did some EFT tapping to remove my fears of not only them not wanting to speak to me but them not having the money to cover my fees.

Oh it’s been quite a morning! It has though helped me to pick the phone up with confidence and find the most helpful people possible on the other end of it. I am just starting to use LinkedIn as a search tool, though I just don’t have the time to dedicate to putting out lots of material through that medium. In fact from what I can gather, it’s quite frowned on to sell your wares. It has many draconian warnings like Facebook about not contacting people that you don’t know, though I have found that because its business people are quite laid back about accepting your request to connect. Read More→

A Photograher’s Diary, A Few Day’s Rest!

By the time you’re reading this I will just be coming to the end of a week off, it was time to recharge the batteries. And using some of the contacts I’ve made over the last few weeks at networking groups means that I’ve been able to hire a virtual P.A. to check my emails for me, to allow me a complete break from work rather than keeping attuned morning and night to make sure that I’m not ignoring anyone.

It’s far from a break is it when you have to keep track of your emails, it means you can never fully switch off. I have a friend who when he goes away, despite having business partners, travels with two laptops and makes sure at the end of each day he checks and answers any emails; so a part of his brain is always switched on rather than relaxing. It’s the first time I’ve ever had a P.A. and there’s a little part of me that hopes people do require answers to emails whilst I’m away so people will read P.A. at the bottom of the message, yes I know, a wee bit egotistical! Read More→

A Photographer’s Diary, An Old Passsion Revived

One of the real bonuses to come out of my new networking experiences is to have gotten involved with a community internet radio station which also cleverly does networking along with it. As you might imagine a lot of the businesses who are members at the networking events either present shows or turn up as guests. The producer in me says this is a wonderful and very canny idea to fill airtime and it’s a win win for everyone.

I know I’ve mentioned my soft spot for Redshift radio before, as community radio is where I started out on my route into radio and television. I’m sure I would still ended up working for a TV company in London but my journey would have been very different. At the local community radio station, I started out at straight out of college and was able to quietly cut my teeth, make my mistakes – and gosh there were many – it was a steep learning curve at times, build my confidence and leave there certain I could conquer the broadcasting world! Read More→

A Photographer’s Diary, The Discomfort of Networking

These last few weeks have seen a mixture of things going on in my life, mainly new and uncomfortable things, though my business coach keeps telling me that being in discomfort is where you have to be to keep going forward. Hmm! He’s probably right, and it’s reassuring to know that it’s ok to feel uncomfortable at times.

So the first dabble into the unknown came at a networking meeting, and I would be really interested to hear your comments on organised network meetings, not just for me but for other people who are starting to dip their toe in or are trying to work out whether to have a go and if it would help them. It would be good to know if you’ve found them useful, if they have brought you in any extra business or if contacts that you’ve made there have helped you to go forward in your work. So please do leave your thoughts below.

My experiences so far with just one under my belt and another coming up next week; have been good. I have to confess to not being over keen to go when the afternoon came around, just a wee bit of nerves of having to work a room. However, this meeting was lovely and informal and within a minute of walking in I had found a person who is a virtual P.A. meaning that now when I take a few days off I have someone that I can get to check my emails twice a day and respond to any queries. Now I can have a proper holiday and switch off knowing my correspondence is in good hands. Read More→