Archive for LinkedIn

A Photographer’s Diary, Opening the Door

The last couple of weeks I have been working very hard with myself at removing my doubts and fears about picking up the phone and selling my courses. I had already done some work on this however now I’m speaking to bigger companies and at director level, as I’ve realised that this is where major decisions get made, and it’s brought up a few more anxieties.

And you know what it’s like when doubts start to creep in if you don’t catch them they come down in a deluge. So just today before doing the research and picking up the phone to speak to perspective clients I did some EFT tapping to remove my fears of not only them not wanting to speak to me but them not having the money to cover my fees.

Oh it’s been quite a morning! It has though helped me to pick the phone up with confidence and find the most helpful people possible on the other end of it. I am just starting to use LinkedIn as a search tool, though I just don’t have the time to dedicate to putting out lots of material through that medium. In fact from what I can gather, it’s quite frowned on to sell your wares. It has many draconian warnings like Facebook about not contacting people that you don’t know, though I have found that because its business people are quite laid back about accepting your request to connect. Read More→

Marketing Campaigns for Photographers – The Fabulous Five

Your blog is undoubtedly the most powerful online marketing tool you have at your disposal but if you think that you can rely on SEO and cleverly written post titles to drive traffic your way then think again.

Your blog coupled with the right amount of social media sharing is an effective marketing combination. The question I am often asked is what social networks are best to promote your business and ultimately get more work.

There’s no real answer to that other than there isn’t just one. There isn’t really a typical client for every type of business but there are a few generalisations which can help you.

This marketing campaign is titled The Fabulous Five because it is about identifying at least 5 different social networks where you can drive traffic and potential clients to your site.

Why 5?
Well if you have the time to share on 10 different platforms then don’t let me stop you! Using 5 different social media platforms should be manageable enough and it also gives you a varied enough spread.

Read More→

Marketing Campaigns for Photographers – Instagram

As a professional photographer you might scoff at the idea of using an app like Instagram to market your business. Or perhaps the fact that you’ll be using a camera phone to take and share images might chill you to the bone. But the fact of the matter is that Instagram is popular, very popular indeed so why wouldn’t you be embracing a popular photography community?

To be honest becoming a heavily followed and liked photographer in the Instagram community isn’t the target of this campaign but if that happens then it’s certainly a bonus.

The fact of the matter is that this campaign can be done on any number of photo sharing applications or networks, it’s just that Instagram ticks lots of the boxes that I need.

Using Instagram as a tool to promote your business.

There are several recommendations when it comes to the frequency of sharing on sites like Facebook, Tumblr or Twitter but there is an overwhelming agreement that daily sharing is essential to keep fans and followers engaged. The problem is that creating good daily content isn’t the easiest thing to do and it can be quite time consuming. Read More→

Connect With Colleagues and Clients with Linkedin

Unless you have lived under a log for the past several years you are well aware that social networking has become an integral part of business. One of the most clearly business-related sites is Linkedin. I was first invited to join Linkedin by a business colleague who was about to retire from one job but wanted to stay connected in her next career. Since that sleepy start I have found that I have been able to reconnect to a number of former and current colleagues from each of my “careers”. I went months without checking the site but now check it at least daily.

But this column is about iPhone apps so let’s talk about the Linkedin iPhone app. There are certain things you must do on the website, but the app is a simple way to connect and communicate using Linkedin. The main menu has 6 options. At the upper left is the “Share” icon that allows you to post a new message. You can limit your post to connections only or open it to anyone. I also post my Linkedin posts to Twitter by turning that feature on. At the upper right is a search button that allows you to search for people. You simply type their name and see if they are on Linkedin.

There are then four other menu items:

  • Updates – This section gives you a listing of news stories on Linkedin Today and shows you recent updates from your contacts.
  • Inbox – The inbox shows any invitations or messages.
  • You – This menu section allows you to share an update, view recent activity, look at your connections, and review your profile.
  • Groups and More – This allows you to view recent messages from groups to which you belong and makes suggestions regarding people that you may know.

Read More→

Friday Business Challenge – Week 2: How Remarkable is Your Photography Business?

Welcome to week two of the Friday Business Challenge bought to you by Current Photographer and Today is Different. Not sure what The Challenge is about? Click here to find out: Welcome to the Friday Business Challenge.

So how did you go with last week’s challenge? Did you do it? Don’t worry if you haven’t yet, just go back and do it any time before the challenge ends.

We want to give a big shout out to Sophie from KisschaseyPhotography.com.au. She took last weeks challenge and wrote a great comment on the post sharing her thoughts. Be sure to stop by her website and blog to see what she’s up to and give her a “Like” on Facebook.

So on to week number two.

How Remarkable is Your Photography Business?

The question is why should someone decide to hire you, over all the other photographers in the area? What is it that’s so special and unique about you that they should choose you over all the other choices available to them, including doing nothing at all?

The Challenge & the Reward

We want to see you succeed in your photography business. Participating in the 7 weeks of challenges will help you focus on taking action towards making your business the best it can be.

Sharing your experiences with others is also a great benefit to the community, so we want to hear from you. Tell us how you did with the weeks challenge in the comments below. In return we want to give you a little promotion (and who doesn’t want that?) Be sure to include links to your website, blog, Twitter profile, Facebook Page, LinkedIn and any other profile you’d like to share with the community.

We’ll select the best, most thought out comments to be featured in next weeks challenge along with a post on the Today Is Different blog. Just think of all those wonderful links you’ll get to help your SEO!

As an additional incentive we are offering you a chance to get one of your favorite photographs featured at the top of CurrentPhotographer.com. We’ll include your image, your name or company name along with your website url. When the graphic is clicked the viewer will be taken directly to your website. Nice way to get a little extra attention huh?

So how do you get your image featured you ask? It’s simple, just click the “Tweet & Get It” button below. You’ll automatically tweet the special phrase and get immediate access to a free e-book that Trevor has put together titled “How to Pimp Out Your Twitter Profile in 4 Easy Steps”.

We’ll pick 4 random Twitter followers who tweet the special phrase and send them a Direct Message with details on how to submit their photo and information.

At the end of the 7 weeks we’ll have a special gift for all those who participated and commented. Trevor and I have put together a couple of great e-books that we’d like to give to you for FREE just to say thanks.

So keep participating in the challenges, keep the comments coming and share your accomplishments with your friends on Twitter and Facebook to let them know “you’re in it to win it!”

See you next Friday for Your Seven Point Photography Website Review…

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I am a portrait photographer and a workshop facilitator. I am passionate about what I do and thrive amongst people who are innovative and love what they do. I am in my element in the midst of conversations where ideas are spread and opportunities are discovered.

Today is Different provides workshops, retreats and consulting for professional photographers in Sydney, Australia.

We help you to:

  • Find your uniqueness and your fantabulousness
  • Stop selling products and services and start providing
    an experience
  • Find clients that you love and that love you right back
  • Simplify by focusing on what is truly important

Today is Different

Company: Today is Different
Phone: +61 403 500 801
Email:
robyn@todayisdifferent.net
Website:
http://www.todayisdifferent.com.au/
Blog: http://www.todayisdifferent.com.au/blog
Twitter:
@RobynMayne
Facebook:
http://facebook.com/TodayIsDifferent

© 2017 Robyn Mayne

Here’s how you can share your tips, techniques and tutorials on CurrentPhotographer.com

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Welcome to the Friday Business Challenge

Hi everyone, I’m Robyn Mayne. I am a photographer  and workshop facilitator in Sydney, Australia with a passion for working with other photographers to make their businesses the best they can be.

Welcome to the very first Business Challenge bought to you by CurrentPhotographer.com and Today is Different (that’s me). And can I just take this opportunity to say woohoo! I am super excited to be joining Trevor in bringing you The Challenge!

What is it?

Every Friday* for the next 7 weeks (yes 7! good things take time and work) we will provide you with 7 quick, easy (OK not always easy!) and practical steps on a topic relevant to your photography business.

Each Business Challenge is designed so it can be done 1 task per for 7 days, one a week or all at once.

*Note to Aussie readers: that’s Saturday for those of us “down under”.

The Challenge & the Reward

We want to see you succeed in your photography business. Participating in the 7 weeks of challenges will help you focus on taking action towards making your business the best it can be.

Sharing your experiences with others is also a great benefit to the community, so we want to hear from you. Tell us how you did with the weeks challenge in the comments below. In return we want to give you a little promotion (and who doesn’t want that?) Be sure to include links to your website, blog, Twitter profile, Facebook Page, LinkedIn and any other profile you’d like to share with the community.

We’ll select the best, most thought out comments to be featured in next weeks challenge along with a post on the Today Is Different blog. Just think of all those wonderful links you’ll get to help your SEO!

As an additional incentive we are offering you a chance to get one of your favorite photographs featured at the top of CurrentPhotographer.com. We’ll include your image, your name or company name along with your website url. When the graphic is clicked the viewer will be taken directly to your website. Nice way to get a little extra attention huh?

So how do you get your image featured you ask? It’s simple, just click the “Tweet & Get It” button below. You’ll automatically tweet the special phrase and get immediate access to a free e-book that Trevor has put together titled “How to Pimp Out Your Twitter Profile in 4 Easy Steps”.

We’ll pick 4 random Twitter followers who tweet the special phrase and send them a Direct Message with details on how to submit their photo and information.

At the end of the 7 weeks we’ll have a special gift for all those who participated and commented. Trevor and I have put together a couple of great e-books that we’d like to give to you for FREE just to say thanks.

So keep participating in the challenges, keep the comments coming and share your accomplishments with your friends on Twitter and Facebook to let them know “you’re in it to win it!”

This Week: Social Media Planning

This week, the first challenge, will look at how to take control of your social media. And how to get your life back if it’s taken control of you!

See you next Friday for How to be Remarkable in Your Photography Business…

–

I am a portrait photographer and a workshop facilitator. I am passionate about what I do and thrive amongst people who are innovative and love what they do. I am in my element in the midst of conversations where ideas are spread and opportunities are discovered.

Today is Different provides workshops, retreats and consulting for professional photographers in Sydney, Australia.

We help you to:

  • Find your uniqueness and your fantabulousness
  • Stop selling products and services and start providing
    an experience
  • Find clients that you love and that love you right back
  • Simplify by focusing on what is truly important

Today is Different

Company: Today is Different
Phone: +61 403 500 801
Email:
robyn@todayisdifferent.net
Website:
http://www.todayisdifferent.com.au/
Blog: http://www.todayisdifferent.com.au/blog
Twitter:
@RobynMayne
Facebook:
http://facebook.com/TodayIsDifferent

© 2017 Robyn Mayne

Here’s how you can share your tips, techniques and tutorials on CurrentPhotographer.com

–