I’m publishing this short entry as a follow up to my previous article titled “Branding Portraiture Photography“. Let me beginning by giving you some background: A few weeks back the studio receives contact from a brand new company which was in need of a “Look“, a “Brand“, or “Image” to allow their clients to recognize them immediately when seeing their promotional materials.
This strong association between the Company and the Brand is one of the most critical factors when starting a new venture and is so often over looked..
How many of you have been handed a business card that was pure white, with color text, and sporting a logo which was certainly picked out of a book at a local print shop? Come on… How many? Over the years, I’ve seen my fare share of this type of rubbish which negatively reflects on the business no matter how “fantastic they are or say they are”.
Remember, if it appears to a client that you are not taking your company seriously, I assure you, they will not either! As they say, ” Too make money one must spend money!” When starting a new business you can cut corners and save money in many areas but when it come to the face of your establishment, its “BRAND” or “IMAGE”, this is something you must pay a professional to get it right. Read More→
Joseph Cristina is a professional photographer based in West Palm Beach, Florida and has over 24 years of experience in both Photography and Graphic / Media production.