Archive for GlastoTag

Marketing Campaigns for Photographers – The Facebook Group Tag

This is the third in our series looking at different marketing campaigns for photographers.

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Marketing Campaigns for Photographers #3 The Facebook Group Tag

Last summer British cellular network Orange launched a very clever social media campaign. This wasn’t done with viral YouTube video and there weren’t any prizes offered to Facebook fans. Most interestingly it only involved a very (very) small amount of the population.

The campaign was titled GlastoTag (Glastonbury being a popular music festival and I’m guessing you know the Tag reference).

Basically a website was built around a large group shot from the festival and people could login with Facebook, zoom into the crowd and after they find themselves……. all they had to do was tag themselves…… simple! Read More→