Archive for marketing campaigns

Marketing Campaigns for Photographers – Keyrings

By Michael Shilling
Friday, February 25th, 2011

This is the seventh in our series looking at different marketing campaigns for photographers.

Also in this series:

Marketing Campaigns for Photographers #7 The Humble Keyring

Last week our marketing campaign suggestion was a fairly large one and involved a fair amount of expense….. this week couldn’t be more different!

Read More→

Categories : Grow Your Business, Marketing Campaigns
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Marketing Campaigns for Photographers – The Exhibition

By Michael Shilling
Friday, February 18th, 2011

This is the sixth in our series looking at different marketing campaigns for photographers.

Also in this series:

Marketing Campaigns for Photographers #6 The Exhibition

I’ve visited quite a few different high street portrait studios before and there always seems to be one thing that the owners struggle with…… attracting walk in clients.

They have a wonderful window display…. fantastic offers and their studio is in a prime location….. and yet people still seem to walk past. Perhaps this might come as some reassurance to others who don’t have a prime location but that’s not what we’re going to focus on today!

Today’s campaign is about organizing an exhibition of your work. This campaign can be done even if you don’t have a studio. You can even organise a group exhibition with some other local photographers to save on costs.

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Categories : Grow Your Business, Marketing Campaigns
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Marketing Campaigns for Photographers – #archiveday

By Michael Shilling
Friday, February 4th, 2011

This is the third in our series looking at different marketing campaigns for photographers.

Also in this series:

Marketing Campaigns for Photographers #4 #archiveday

This week we’re looking at another social media based marketing campaign but this time we’re using Twitter.

#archiveday was the hashtag suggested just a couple of weeks ago by New Media Photographer’s Rosh Sillars.

You can see the original post here – What is #archiveday?

The idea of retweeting old blog posts isn’t a new one. I certainly like to make a habit of it as does Trevor here at Current Photographer. But setting aside a specific day where you share old posts can bring a lot more traffic to your website. Read More→

Categories : Grow Your Business, Marketing Campaigns, Social Media Marketing
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Marketing Campaigns for Photographers – The Facebook Group Tag

By Michael Shilling
Friday, January 28th, 2011

This is the third in our series looking at different marketing campaigns for photographers.

Also in this series:
Win a Car!
Gift Vouchers

Marketing Campaigns for Photographers #3 The Facebook Group Tag

Last summer British cellular network Orange launched a very clever social media campaign. This wasn’t done with viral YouTube video and there weren’t any prizes offered to Facebook fans. Most interestingly it only involved a very (very) small amount of the population.

The campaign was titled GlastoTag (Glastonbury being a popular music festival and I’m guessing you know the Tag reference).

Basically a website was built around a large group shot from the festival and people could login with Facebook, zoom into the crowd and after they find themselves……. all they had to do was tag themselves…… simple! Read More→

Categories : Grow Your Business, Marketing Campaigns, Social Media Marketing
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Marketing Campaigns for Photographers – Gift Vouchers

By Michael Shilling
Friday, January 21st, 2011

This is the second in our series looking at different marketing campaigns for photographers.

Also in this series:
Marketing Campaigns for Photographers – Win a Car!

Marketing Campaigns for Photographers #2 Gift Vouchers


This is a great little campaign as not only is it effective but it’s great for building relationships with other businesses.

The Campaign

Free photography gift vouchers offered to businesses. The chosen businesses can then offer these vouchers as part of a purchase incentive or just as a thank you to their valued customers. Read More→

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Marketing Campaigns for Photographers – Win a Car!

By Michael Shilling
Friday, January 14th, 2011

This is the first in our series looking at different marketing campaigns for photographers.

If you have any campaign ideas or suggestions then please use the comments or email me at info@photocreative365.com.

Marketing Campaigns for Photographers #1 Win a Car!

I first came across this campaign at a Mitche Graf seminar at last years’ SWPP convention here in London. The campaign Mitche recalled was forwarded to him from a US based photographer who specialized in senior portraits.

After a nasty divorce all the photographer was left with was a classic convertible (I forget which make). Short of cash (and business) the photographer realised that something drastic was needed….. This is where the ‘Win a Car’ campaign began….. Read More→

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