There’s nothing simpler than creating a monthly newsletter that I’m surprised more photographers don’t do it.
After all, you have a big database of past clients that at some point you’ll want to ask if they’d like to use your services again. You will also, I’m guessing, be pretty keen to have their network of friends know about and hire you too.
Your blog is certainly a wonderful platform to post about your photographic adventures as is Facebook and all the other social networks but it’s unlikely that all of your clients will be subscribing to your RSS feed or watching your every move.
A monthly email newsletter is the perfect way of just reminding people of who you are, what you do and how good at it you’re getting!
A few things you might want to include in your newsletter:
Promotions
Don’t build the whole newsletter around these but make sure they are prominent.
Competitions
Include images that you’ve either entered into a competition or have information about a competition your are hosting. It’s all very well telling people you are going to give away a free canvas every month but people like to see that someone is winning!
Images
Your are a photographer after all! Sharing your favourite images from the past month makes your newsletter more interesting and is a great way to promote your work.
Michael has been working as a photographer for the last ten years. In that time he has shot over 100,000 peoples’ portraits and worked in four different continents. In 2001 Michael graduated with a degree in photography from Manchester Metropolitan University.