This is the sixth in our series looking at different marketing campaigns for photographers.
Also in this series:
Marketing Campaigns for Photographers #6 The Exhibition

I’ve visited quite a few different high street portrait studios before and there always seems to be one thing that the owners struggle with…… attracting walk in clients.
They have a wonderful window display…. fantastic offers and their studio is in a prime location….. and yet people still seem to walk past. Perhaps this might come as some reassurance to others who don’t have a prime location but that’s not what we’re going to focus on today!
Today’s campaign is about organizing an exhibition of your work. This campaign can be done even if you don’t have a studio. You can even organise a group exhibition with some other local photographers to save on costs.
Michael has been working as a photographer for the last ten years. In that time he has shot over 100,000 peoples’ portraits and worked in four different continents. In 2001 Michael graduated with a degree in photography from Manchester Metropolitan University.