Archive for portraits

Senior Guys Need Pictures Too!

There seems to always be an area of interest and confusion surrounding photographing guys for senior pictures. We get asked often if we do photograph guys and is it harder or easier to photograph guys or girls for their senior pictures. I have even gotten a lot of emails recently from other photographers asking what do to with guys….”I mean they just kinda stand there”. Senior guys are unique just like senior girls. When we started concentrating on senior photography a few years back I think we had one senior guy. The next year it doubled to two, and the next…4. Until this year we had more than a dozen senior guys. In this article I want to talk about some myths surrounding photographing guys for their senior pictures and what works and doesn’t work when shooting guys.

One might assume that most guys don’t won’t their picture taken and they are only here because their mom dragged them here. I made this mistake early on with senior guys. I assumed Mom was the reason they were here and all our questions about the shoot were directed towards Mom. Big mistake. I have never met a senior girl that wants to look short and large on camera and  I have never met a senior guy that doesn’t want to look good in his pictures. Now they aren’t necessarily going to admit this to you or anyone else but it is your job to recognize this. One of the keys to success with senior guys is to talk to them. If they can’t tell you what they do like get them to talk about what they don’t like. I often ask them to finish the statement “I don’t won’t to look (fill in any adjective) in my pictures. I get a HUGE variety of answers but I believe that recognizing and validating any concerns is a big initial step. Sometimes the goals for the shoot may simply be to NOT look a certain way. And that is fine too. I often joke with them that we want most of the pictures to look like Ben Stiller’s character in the movie Zoolander.

With some guys I think one of the ways to have a successful shoot is to continue to stress how “easy” the shoot is gonna be. I stress that I like shoots with the guys to be about just “hanging around” and “getting a few shots”. I try to ease the “dread” right up front. I don’t want to over plan and try to complicate things to much. A lot of times I see senior guy photography with too many props. “Props” are important but I think they are used too much by photographers who are uncomfortable with senior guys or who have run out of ideas with senior guys. In other words, it doesn’t always work to take a senior guy, prop him up against his car, have him wearing his letterman jacket while holding a football in one hand, a baseball in the other, and an acoustic guitar on the hood, while wearing sunglasses and parked in front of his school with his dog standing beside him. Too much equals not easy!

But it is important to explore the interests and activities of the senior guy. We try and narrow it down to what is important to them and their family or what activity sums up the last 12 years of their life. Obvious answers are sports, hunting, and music. But it is your job as a professional to capture these in a way that is unique to the senior. Not to get the stock shot of them holding the baseball bat behind their head while you tilt the camera. I like to bring along some tennis shoes on my shoots. I brag about still being an athlete but I love to shoot a little basketball or try and race one of our seniors. Spend the extra time to loosen everyone up on the shoot. Don’t just try to rush the shoot because he is a “guy” and “doesn’t want to be here anyway”. Explore different locations along with different angles, lenses, lighting, etc.

It is true that makeup and hair may not be as big a deal with your guy seniors as with your girls. But their looks are important and posing is a major part of this. Posing is probably the biggest concern for senior guys and for their photographers. For me I like all of our seniors to look tall and confident in their pictures. For guys make sure you are conveying this in your photos. I want guys to look relaxed but confident and a lot of times you can achieve this just by having them place their hands in their pockets. Even for great headshots this works because it relaxes the senior and makes them feel more comfortable. I try and avoid sitting guys down for a full body shot. I think it makes them look weak and not as powerful as standing or leaning. Also look for strong textures and dark colored backgrounds. Finally, not EVERY single picture has to be smiling. Not that the senior guy has to have this tough, macho, angry, look on his face but you can convey assuredness and confidence without a big happy smile every time. Remember these are not rules, they are suggestions and what works for us. It is always important to learn the rules…then break them.

If you want to be successful with shooting senior guys, the senior has to like the images…not just mom and dad. The senior guys are the ones you want to make happy and proud of the work so that they are confident enough to show it off as well. Make sure you specifically show and blog images that the senior can be proud of and images that will draw interest to your studio.

 

Every Once In A While We Need A Reminder

I was reminded recently why I became a wedding photographer. Not long ago I was visiting one of my wedding clients, dropping off an album from their wedding, when they invited me in to view a wall they had decorated in the house they recently bought just before their wedding. I walked in, turned the corner, and was amazed at what I saw. They had decorated the entire wall with photos from their wedding, engagement, and bridal sessions. All of the photos on the wall were photos that I had taken for them.

It touched me in a way I hadn’t realized before. Seeing how they placed the images I captured in such a prominent way in their home, it made me realize that wedding photography involves much more than just photographing the couples day. What we do lasts their lifetime. To know that the art I create is cherished so much by the people that hire me humbled me. The gift we have as photographers to create art or to “paint with our lens” (like I like to say) touches our client’s emotions. We capture their memories, their most precious moments, on film for them to cherish and enjoy for years to come. As wedding photographers we are able to touch people’s lives in a way that few others can and it is a great responsibility that we should not take lightly. Read More→

Marketing Campaigns for Photographers – The Personal Trainer Promotional Image

For portrait photographers gyms can be a good source of referrals but they are often overlooked. But if you think about it every yummy mummy wants to get back in shape after childbirth and gyms are often filled with young parents with a descent income.

Getting a gym to promote your services is fairly easy as they often need images of their staff and personal trainers for promotional purposes.

Approaching the gym

Offer a discounted or free photo-shoot which includes a set of images for each personal trainer and/or instructor. These can be in the form of digital files or even posters promoting their respective classes. In return the gym will promote your services to their clientele. This can be in the form of posters, flyers or even a special discount card for members.

As with the Gift Vouchers for Local Businesses the gym could use the vouchers as an incentive for membership sign up.

There is also the possibility of sharing databases or offering cross promotions. Read More→

PMDA Launches 2011 Portraits of Love Project for Deployed U.S. Troops

September 14, 2011 – PRESS SUMMARY – The PhotoImaging Manufacturers and Distributors Association (PMDA), a respected photo industry organization that brings together some of the most renowned brand names in the photographic community, today announced that its third annual Portraits of Love Project will launch in October 2011 and aim to provide 10,000 deployed military troops with free family portraits in time for the holidays. Starting October 1, 2011 and running through December 31, 2011, military families can sign up for a free portrait session that will be hosted by the program’s growing support network.  Military families can receive a free personal family portrait and one that is sent to their loved one on active duty overseas by  participating at select USO facilities, military bases hosting on-base sessions and a the Project’s nationwide network of local photography studios.

For both military families and their loved ones deployed overseas, the holiday season can be an especially difficult time.  Through the Portraits of Love Project, soldiers can receive a small token of home at a time when it may be needed most. Launched through a joint effort between the PMDA and the military support organization USO, the Portraits of Love Project seeks to provide professional photographers with an opportunity to use their talents to show their appreciation for all those serving abroad. To find a local independent studio or for information on participating USO offices and on-base sessions, military families can visit the Portraits of Love Project website at: http://www.pmdaportraitsoflove.com/.

Read More→

The Art of Business and the Business of Art: Being a Professional

Chelsea-Class of 2011

The term “artist” is thrown around a lot these days. I see a lot of self-proclaimed “artists” describing their passion for photography, and how they just enjoy creating images for people. They don’t want to deal with all that “business stuff”. Unfortunately passion alone does not pay my mortgage and the grocery store doesn’t seem impressed when I say, “But I’m an ARTIST,” when I go to check out.

This is definitely the case with senior photography. If you want to run a successful business in senior photography, or any genre of photography, then you cannot be afraid or ashamed of the word “business.” You must be a professional in all aspects of your business. Especially photographing high school kids. Last year during tax season I watched my wife’s anxiety and frustration as she sifted through receipts, renewed our professional memberships, added up sales and expenses, etc. I made my Facebook status “there is a big difference between being a photographer and running a photography business.”  Today I will discuss professionalism in running a photography business. Read More→