Author Archive for John Pyle

Senior Guys Need Pictures Too!

There seems to always be an area of interest and confusion surrounding photographing guys for senior pictures. We get asked often if we do photograph guys and is it harder or easier to photograph guys or girls for their senior pictures. I have even gotten a lot of emails recently from other photographers asking what do to with guys….”I mean they just kinda stand there”. Senior guys are unique just like senior girls. When we started concentrating on senior photography a few years back I think we had one senior guy. The next year it doubled to two, and the next…4. Until this year we had more than a dozen senior guys. In this article I want to talk about some myths surrounding photographing guys for their senior pictures and what works and doesn’t work when shooting guys.

One might assume that most guys don’t won’t their picture taken and they are only here because their mom dragged them here. I made this mistake early on with senior guys. I assumed Mom was the reason they were here and all our questions about the shoot were directed towards Mom. Big mistake. I have never met a senior girl that wants to look short and large on camera and  I have never met a senior guy that doesn’t want to look good in his pictures. Now they aren’t necessarily going to admit this to you or anyone else but it is your job to recognize this. One of the keys to success with senior guys is to talk to them. If they can’t tell you what they do like get them to talk about what they don’t like. I often ask them to finish the statement “I don’t won’t to look (fill in any adjective) in my pictures. I get a HUGE variety of answers but I believe that recognizing and validating any concerns is a big initial step. Sometimes the goals for the shoot may simply be to NOT look a certain way. And that is fine too. I often joke with them that we want most of the pictures to look like Ben Stiller’s character in the movie Zoolander.

With some guys I think one of the ways to have a successful shoot is to continue to stress how “easy” the shoot is gonna be. I stress that I like shoots with the guys to be about just “hanging around” and “getting a few shots”. I try to ease the “dread” right up front. I don’t want to over plan and try to complicate things to much. A lot of times I see senior guy photography with too many props. “Props” are important but I think they are used too much by photographers who are uncomfortable with senior guys or who have run out of ideas with senior guys. In other words, it doesn’t always work to take a senior guy, prop him up against his car, have him wearing his letterman jacket while holding a football in one hand, a baseball in the other, and an acoustic guitar on the hood, while wearing sunglasses and parked in front of his school with his dog standing beside him. Too much equals not easy!

But it is important to explore the interests and activities of the senior guy. We try and narrow it down to what is important to them and their family or what activity sums up the last 12 years of their life. Obvious answers are sports, hunting, and music. But it is your job as a professional to capture these in a way that is unique to the senior. Not to get the stock shot of them holding the baseball bat behind their head while you tilt the camera. I like to bring along some tennis shoes on my shoots. I brag about still being an athlete but I love to shoot a little basketball or try and race one of our seniors. Spend the extra time to loosen everyone up on the shoot. Don’t just try to rush the shoot because he is a “guy” and “doesn’t want to be here anyway”. Explore different locations along with different angles, lenses, lighting, etc.

It is true that makeup and hair may not be as big a deal with your guy seniors as with your girls. But their looks are important and posing is a major part of this. Posing is probably the biggest concern for senior guys and for their photographers. For me I like all of our seniors to look tall and confident in their pictures. For guys make sure you are conveying this in your photos. I want guys to look relaxed but confident and a lot of times you can achieve this just by having them place their hands in their pockets. Even for great headshots this works because it relaxes the senior and makes them feel more comfortable. I try and avoid sitting guys down for a full body shot. I think it makes them look weak and not as powerful as standing or leaning. Also look for strong textures and dark colored backgrounds. Finally, not EVERY single picture has to be smiling. Not that the senior guy has to have this tough, macho, angry, look on his face but you can convey assuredness and confidence without a big happy smile every time. Remember these are not rules, they are suggestions and what works for us. It is always important to learn the rules…then break them.

If you want to be successful with shooting senior guys, the senior has to like the images…not just mom and dad. The senior guys are the ones you want to make happy and proud of the work so that they are confident enough to show it off as well. Make sure you specifically show and blog images that the senior can be proud of and images that will draw interest to your studio.

 

Do Your Customers See the "Value" in Your Photography?

Any good business plan includes targeting the right customers. You may not want to open an ice cream store along the Iditarod trail in Alaska or start up a VCR repair store.

Although these may seem like silly obvious examples, they do bring up a good point. Who are you targeting in your photography business and senior market?

Knowing your customers and your market is important. And realizing that not everyone is your customer is even more important. Some people do not value photography and some people just may not value your photography. So how much time should you invest (or waste) trying to convince the wrong (fit for your business) people what you and your work are worth?

The first step is to understand that people pay for what is important to them. “Too expensive” doesn’t necessary mean that they don’t have an adequate amount of funds to exchange for a good or service. It may just mean they don’t see the value of what you are selling or what your business provides. And it can also mean that they don’t see the value or place any value on photography.

As an example, there is a chain soup/salad/sandwich store that opened up in our town a few years ago. It costs us nearly 20 bucks to eat there. This place is “too expensive” for me. Why? Because I don’t value what they have to offer. Not because I can’t afford it. At this place you stand in line to give your order and sit down. Then you get back up when they call out your name to get your order. Then you get back up each time to fill up your drink (and to get napkins, etc.) Finally, after you are finished, you have to clean up your own table and put the bowls, plates, silverware, and trash away. Now I will gladly pay triple the amount (of what we would pay at this place) at our favorite restaurant because I see the value in eating there. Read More→

Customers or Competition?

As a professional are you more knowledgable of your “perceived” competition than you are of your customers and your own business? If that is the case then why are you shocked when your “perceived” customers go to your competition?

The photography business and senior business has gotten extremely competitive. I am grateful for being in a competitive business in the past. My wife and I spent ten years in pharmaceutical sales before becoming a full time photography studio. There is no doubt that you need to know your competitors (the real ones) and what you can offer that they don’t. But use your limited resources (e.g. time) to explore creativity, learn business, and promote yourself instead of obsessing over any competition.

As an entrepreneur and a small business owner there is nothing more important than the success and happiness of your customers. Everything else plays a role but nothing else is more important to the lifeline of your business than the exchange of a customers’ hard earned money for your services. That is how your business keeps it’s door open. If that fails then so do you.

Focus your efforts where they need to be focused. Read More→

"How’s Business?"

“How’s business?” is a frequent question we get asked. You probably get asked this too. But are you ever the one asking the question. I encourage other photographers to look outside of their industry to examine other businesses. This is a valuable resource that should be utilized.

senior Model winners from 2009,2010, and 2011

There is a restaurant here in our city that my wife and I frequently attend. And when I say frequently I mean 2-3 times a week…for the last 8 years. If you follow my twitter feed (@johndpyle) you can probably guess the place I am talking about. In fact my parents went Friday night and we went Saturday night to celebrate our 6th wedding anniversary. Now I do love their food. It is superb and prepared perfectly. But that is not the main reason we go. There are a few other places to eat that have decent food in town. They are also the one of the most, if not THE most expensive place to eat in town. So we don’t go there to save money. We go there because of the experience. The staff always recognizes us and greets us by name upon arriving. The bartenders know my wife’s favorite glass of wine and have it poured before we even sit down. The staff is always pleasant, excited to see us, and appear to go out of their way no matter what. In fact the owner comes over to personally greet us every time we visit. The food is always perfect and they always go above and beyond. Now I am not narcissistic enough to think that we are the only ones they treat like this. And I know this because there is a 30-90 minute wait on weekends to eat so other people must feel this way too. But we are made to feel like we are special and that we are the most important costumers they have. They know, understand, and implement flawless customer service and an unmatched experience. Read More→

3 Ways of Connecting with Your Subject

We just returned from our 2011 senior portrait conference (spa) in Palm Springs California. We had our 3rd model winner in a row from across the country and she won the Top Model award! We are so proud of Kristen!

2011 Senior, Kristen

There were some great images out at spa but this year I “observed” a lot more than I have in the past. We followed Kristen and her mom around on day #3 of spa where she has session with other photographers to see them work and teach.

One of the things that spa celebrates is the best of the best in high school senior photography. And the best of the best senior photographers are all there. A consistent theme that I saw with these photographers was the “connection” they made with the subject, the speed at which they connected with them, and the ease in which they did so. This, of course, translated to a an incredible experience for all the seniors chosen to attend, the photographers, and allowed for some gorgeous images to be created. Read More→

What’s Appropriate for Senior Pictures?

I’m a husband, a father to an 18 month old daughter, and a high school senior photographer who makes a living by bringing a camera around 17 year old girls. I am also sensitive (maybe hypersensitive) to the appropriateness of the images I create AND the images we release online.

A few months ago a woman in passing (not a customer but a regular viewer of our website) made a statement to me and my wife that she would NEVER let her daughter take senior pictures in a swimsuit. Now that is fine with us. We don’t ask senior customers to take pictures in their swimsuits nor do we advertise swimsuit sessions for seniors. But she repeated this opinion several times throughout the conversation, and it felt more like an “insult” directed at us. And, yes, having a Masters in Psychology allows me to deduce that from the conversation.

It so happened to that the image she was looking at was from a professional modeling portfolio of a college freshman we had posted last summer. The model  needed swimsuit images for her modeling portfolio that we created for her on location. The customer and her parents were thrilled with the images and released the images themselves on Facebook with our approval. Now I did explain this to the woman who brought up the swimsuit image and obvisouly didn’t read the blog post…but I doubt she cared to understand it.

Anyway living down in the South, on the banks of the Chattahoochee River, a lot of our seniors have grown up on the backwaters every weekend since they were little…skiing, tubing, jet skiing, riding boats and wave runners, grilling out, and laying out in the sun with their friends and families . They also live driving distance to the beach and the Gulf Coast of Florida. This was and is an important part of their summers, their childhood, their lives, and of course their last summer in high school. And some of our seniors AND their parents ask if their child can incorporate this into their senior experience sessions. Some have beautiful homes, pools, and boats up on the backwaters and in Florida where these are shot on location. Read More→