There’s a common misconception in social media that the more followers or likes you have, the more influential you are or the higher your chances of making a bazillion dollars online with little to no work. There seems to be a race to get the most followers and likes with little or no thought to the endgame. Oftentimes people think that if they have a million followers that a million people are looking at their work and that will automatically lead to sales.

Well, no. Unfortunately it doesn’t quite work that way.

In this article, I’m going to look at Twitter and Facebook pages as they might be used for a business, and share some insights into growing an online community that has value.

First, as with any new endeavor, decide what your goals are. Why do you want to use social media? To keep in touch with customers and prospects? To network with peers? Answering these questions will help you determine the crowd that you want to attract. Read More→